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10/15/2018
To achieve organization-wide strategic enrollment management (SEM) plan buy-in, two- and four-year institutions are deploying campus-wide SEM teams. A well-functioning team can greatly increase the chances of your plan’s success.
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09/24/2018
I ran across two articles recently, one in Inside Higher Ed and another by Northeastern University, both talking about how some universities are giving students an Amazon Echo Dot as part of their student package...I am personally “geeking out” thinking about the research to come that will examine the relationship between student success and Alexa (or other similar interface) users to non-users.
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09/11/2018
Dr. Rodney Parks, University Registrar and Assistant to the Provost and Alexander Taylor, a Student Information Systems technician, at Elon University, along with Jesse Parrish, Financial Manager in the Department of Architectural Science at Ryerson University co-authored an article in the August 2018 issue of AACRAO’s College & University Journal. The piece, titled "Want to Expand Global Education? Ask the Registrar!”,
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09/06/2018
Traditionally, the campus tour is a powerful recruitment tool -- especially for institutions with unique and beautiful campuses, such as the University of Oregon in the scenic Willamette Valley in Eugene, OR.
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08/28/2018
The stories we get from our members about their experiences both professionally and with their own institutional practices add a great deal to our understanding of the complexity of higher education.
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07/24/2018
We are pleased to announce new functionality for the blog. Readers can now add comments. It is our hope that this new functionality will encourage contributions from our members.
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07/05/2018
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06/25/2018
The AACRAO RAB is pleased to announce that we have a new member, Michael Flanigan, starting with the RAB on July 1st. Dr. Veronica Garcia is stepping away from her role on the RAB. She has been a valuable member of the group, and her service is greatly appreciated.
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05/24/2018
In the almost four years that AACRAO has used the 60-Second Survey concept, I am struck by one theme that runs throughout: there are many degrees of freedom associated with the practices and policies for which we try to gain a common understanding through these surveys.
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05/18/2018
Our opening keynote speaker here at the AACRAO annual conference, Francisco Marmolejo, spoke about the global economic and demographic shifts that will impact higher education in the United States and abroad in the next 20 plus years.
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05/18/2018
I found this story in the Christian Science Monitor of great interest. The article examined the struggles of a few low-income, and/or first-generation students who experienced difficulty transitioning from “poor to privileged.”
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05/16/2018
Too often, higher education professionals look to Strategic Enrollment Management (SEM) simply as a recruitment plan. While this perspective overlooks the planning and organizational framework supporting effective SEM work, it also overlooks SEM’s role with successful retention planning.
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05/04/2018
Strategic Enrollment Management Endorsement Program (SEM-EP) director Christopher Tremblay chatted with AACRAO Annual Meeting attendees at his session covering AACRAO’s SEM-EP program. The program is a self-paced professional development program which promotes industry competency and readiness.
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05/03/2018
All too often institutions focus efforts, strategies, and resources on the front end of the admissions funnel, thinking that the recruitment and marketing emphasis is the greatest factor in yield and although these areas are crucially important, the same attention and allocation of resources must also be applied to the operational and follow-up emphasis, otherwise spending on recruitment and marketing may be for naught.
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05/02/2018
There are several opportunities to become more involved in the profession, AACRAO staff shared at an Annual Meeting session on Monday afternoon.
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04/30/2018
Online degree programs bring unique challenges for faculty, staff and students. In a recent article in College & University, Rich Simpson, Registrar for the Online and Professional Studies Division at California Baptist University, calls on colleges and universities to do more to support online students’ success by rethinking advising.
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04/24/2018
As colleges and universities entered into the first year of the new filing timeline for the Free Application for Federal Student Aid (FAFSA), there were a number of questions and concerns swirling in the minds of enrollment managers as they headed into the 2017 admission cycle.
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03/30/2018
Dr. Rodney Parks, Registrar and Assistant to the Provost at Elon University in Elon, North Carolina, and Jesse Parrish, Financial Manager in the Department of Architectural Science at Ryerson University in Toronto, Ontario and previously the Assistant Registrar for Communications at Elon University co-authored an article in AACRAO’s March 2018 College & University Journal.
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03/19/2018
Today's admissions officers need to have mastery over a wide variety of knowledge and techniques in order to help form the entering student populations at colleges and universities.
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03/09/2018
Stepping into her role as Associate Vice President of Enrollment Management at Buffalo State in 2014, Erin Alonzo wanted to deepen her understanding of SEM. First, she signed up for the 2015 AACRAO SEM Conference, as well as preconference workshops.
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