Overseeing recruitment and retention efforts at SUNY Brockport, Dr. Kelly has the following areas within her portfolio: Undergraduate Recruitment, Academic Success Center (Orientation, Student Retention, Advising, Transition Programs), Career Services, the Educational Opportunity Program, Registration & Records, Financial Aid, Strategic Planning and Assessment.
SEM-EP Capstone:
Developing a College-wide Strategic Enrollment Management (SEM) Framework for SUNY Brockport
Helen became UW’s inaugural University Registrar and Chief Officer of Enrollment Information Services in February 2016. Helen has an extensive background in Admissions, Registration, Student Affairs, and Enrollment Management Systems from Lane Community College (OR), University of Oregon, Whittier College, University of Southern California, and Michigan State University. Helen has served as president of the Pacific Association of Collegiate Registrar and Admissions Officers, and has held additional leadership positions in state, regional, and national professional organizations. She is a national trainer on FERPA and presents at conferences on issues related to professional development. Helen holds a BA in Business Administration and MA in College and University Administration from Michigan State University, and a doctorate in Education from Oregon State University’s Community College Leadership Program.
Why FERPA No Longer Freaks Me Out
2023 SEM-EP Graduate
Jennifer Anderegg has over 20 years of experience in the field of education, with 15 years of that time spent in higher education as an academic and student affairs professional. Presently, Anderegg serves as the Senior Director of Enrollment Services at Chippewa Valley Technical College, where she oversees and provides leadership for various departments, including Admissions, Financial Aid, Registration & Records, Scheduling, Student Central, and Veteran Services.
Throughout her career, Anderegg has been committed to improving student outcomes and experiences through collaboration with students, faculty, staff, and administrators. In addition to her current role, she has served as an instructor, Transition Specialist, Title III Grant Director, and Dean of Academic Services, allowing her to facilitate and lead comprehensive strategic enrollment initiatives. Her extensive experience in higher education has equipped her with the skills and knowledge needed to develop and lead initiatives aimed at enhancing student success.
Jerome (Jerry) Sullivan served as the Executive Director of AACRAO for fourteen years, from 1998-2012. His outstanding service to AACRAO and higher education resulted in a reinvigorated national organization. During those years, AACRAO priorities included sustainability and increased value for its members, including advocacy at the federal level. Jerry guided AACRAO through very lean years, and turned the financial position of the organization from critical lows to consistent strength. During Jerry’s tenure, AACRAO focused on electronic standards, privacy issues in higher education, distance education, comparative international education research, and transfer credit.
Jerry’s career in higher education began in 1966 at the University of Maine, and was followed by key administrative appointments at Kent State University, Iowa State University, and the University of Colorado at Boulder. Consistently known for innovation, he was among the early advocates of administrative process reengineering in higher education, and developed a national reputation for innovative uses of information technology to streamline service delivery on campuses where he worked. His contributions in this area resulted in a one-year appointment in 1995 to the U.S. Department of Education to lead the reengineering of the federal government’s student financial aid delivery system. Jerry has written and lectured on a variety of topics ranging from process redesign to the student loan financing system. He holds a master’s degree in public administration from the University of Maine.
Bill Haid retired from his position in 2016 as University Registrar at the University of California - San Diego after a rewarding 38 year career in higher education. Bill served as AACRAO President in 2000, as well as on a myriad of AACRAO committees and task forces, having chaired both the Program Committee and the Task Force for Diversity. In addition to his leadership roles, Bill contributed multiple chapters to AACRAO publications. He served as President for both Rocky Mountain ACRAO and New Mexico ACRAO. Bill was honored with AACRAO's Distinguished Service Award in 2004 and Honorary Membership in 2016. He was regarded as a leader and innovator not only by his colleagues at UC San Diego, but amongst his peers in the field of higher education. Bill was passionate about our profession. His dedication and determined efforts to advance higher education showed significant support for AACRAO, students, and for the profession as a whole. We thank him for his service.
Bill served as AACRAO President at a crucial time in the association's history. His contribution to transforming AACRAO from a financially struggling organization into the thriving association it is today cannot be overstated. Bill was instrumental in hiring AACRAO Executive Director Jerry Sullivan in 1998. "Bill and I first met when we worked together at the University of Colorado at Boulder, where Bill served as Registrar and I worked in Student Services," said Jerry. "My job as Executive Director was made easy with Bill Haid by my side. Bill's leadership was evident as we worked together to reinvigorate the association. He was a dear friend and colleague - my heartfelt condolences to his wife and family."
Devoted Husband, Father of three, Honored Navy Veteran, and retired university enrollment executive, William Riley Haid Jr., born on July 13, 1948, passed away peacefully at the age of 74 on May 2, 2023.
Wayne is an advocate for continuous learning, leadership, and higher education in general. He worked in the registrar’s office at Southern Arkansas University Tech for almost 27 years, including over 21 years as registrar. During this tenure at Tech, Banks had the opportunity to work in several leadership positions in different associations…including AACRAO. He was elected President of the Arkansas Association (ArkACRAO) and also served on their executive committee as VP for registration and SACRAO Representative. With the regional association, SACRAO, Banks was a part of their executive committee for three terms and also served as committee chair for their RTRM and information technology committees. In addition, he served as chair-elect/chair of both the AACRAO and SACRAO Nomination and Election committees in 2015-2016, 2016-17. While retired from Southern Arkansas Tech University in 2021, he been an active participant with the state, regional, and national associations (ArkACRAO, SACRAO, and AACRAO). Currently, Banks still attends their conferences and gracefully helps with tasks when asked upon. He is currently on the AACRAO New Member Engagement Committee, along with being a member of the Black Caucus. He received Honorary Membership and Distinguished Service awards from SACRAO and ArkACRAO in 2021 and 2022 and was presented with the Emerging Leader Award by AACRAO in 2017. Wayne feels that his continuous involvement and support of these associations has given him the opportunity to give back and share just a little valuable nugget from the wealth of knowledge and information he has received over the years.
Marisa Modeski has worked in Canadian higher education for two decades, specifically in registriarial portfolios. She is the Registrar at Western University and has worked in senior leadership roles at the University of Toronto and Toronto Metropolitan University (TMU, formerly Ryerson University). Marisa believes in ensuring that each student has an exceptional experience throughout their post-secondary journey. She works with stakeholders from across the institution, leveraging guiding principles of EDI, integrity, innovation, and excellence, to create tailored enrolment and retention strategies. She has served on numerous Canadian and international education advisory councils. Marisa holds a Bachelor of Journalism from TMU and a Master of Arts in leadership from the University of Guelph.
SEM-EP Capstone: Integrating Equity, Diversity, and Inclusion with Strategic Enrollment Management: An analysis of Canada’s U15 universities and future predictive modeling opportunities leveraging data.
Zachary W. Taylor, Ph.D., is an Assistant Professor at the University of Southern Mississippi. His research focuses on linguistics and technology in higher education broadly.
Nudging in a Pandemic: Lessons Learned from Text Messaging College Students amid COVID-19
Digital Swag and College Students: Exploring 21st Century Digital Admissions, Recruitment, and Yield Collateral
Working Across the Aisle: Connecting the Enrollment Management to Financial Aid to Re-enroll College Students with Satisfactory Academic Progress Concerns
(Literally) Translating the Admissions Process: An Interview with Brent Gage and Katelyn Peters
Karla Weber Wandel is a Wisconsin native and a graduate of the University of Wisconsin-Madison and the School of Human Ecology’s Human Development and Family Studies program. She received her Master of Science degree in communications and public relations from Purdue University’s Brian Lamb School of Communication. She made her professional home in the Office of Student Financial Aid, first as an advisor and the front desk supervisor and now as the Communications Manager. Karla recently accepted a research affiliate position with the newly established CHELT, the Center for Higher Education Linguistics and Translation, to continue her work in improving and simplifying the communications related to accessing higher ed.
Working Across the Aisle: Connecting Enrollment Management to Financial Aid to Re-Enroll College Students with Satisfactory Academic Progress Concerns
Sarah Pauter is a Senior Project Manager with John Burton Advocates for Youth, where she works to improve the college retention and graduation rates of homeless and foster youth through legislative advocacy, policy implementation, technical assistance, and training. After spending seventeen years in the child welfare system before ultimately emancipating or “aging out,” Sarah earned a bachelor’s in social work from San Diego State University and a master’s in public policy from Northwestern University.
Muhammad Kashif Rahimoon is currently Assistant Registrar (Human Resources Management) at Sindh Agriculture University in Tandojam, Pakistan. He earned his postgraduate certificate in leadership in education from Liverpool John Moores University in the UK. He has more than a decade of experience in higher education.
Admissions Quotas in India and China: An Overview for Strategic Enrollment Management
Request Dr. PJ Woolston as a speaker
PJ Woolston, Ed.D., has more than 20 years of experience in all not-for-profit sectors of higher education. He has been responsible for the development of all aspects of enrollment management systems at public and private institutions of varied sizes throughout the United States. Throughout his tenure, he has grown and sophisticated the admissions and enrollment operation wherever he has been, maximizing enrollment potential at all levels of the institution. He has extensive experience leading the strategic enrollment management and planning process at the institutional level. He has worked with freshman, transfer, dual credit, international, athletic, post-baccalaureate, graduate, medical school, and online/accelerated (adult and non-traditional) student populations. Although he has worked at institutions in both urban and rural settings, he has always approached recruitment with a wider geographic lens and has developed and implemented effective regional and rural recruitment strategies.
Currently, Dr. Woolston serves as Vice Chancellor for Enrollment Management at IUPUI in Indianapolis, Indiana. Previously, he has worked at the University of Texas Permian Basin (mid-sized public), Marian University (small private), the University of Southern California (large private), the University of Cincinnati (large public), and Cincinnati State Technical and Community College (mid-sized community college).
Dr. Woolston has conducted extensive proprietary research on a wide range of topics, including best practices in higher education recruitment and marketing, enrollment and admissions policy and process, financial aid and discounting, tuition modeling, and institutional accreditation. He holds a Doctor of Education from USC, a Master of Music from the University of Michigan, and a Bachelor of Arts in French from Brigham Young University. He has been a frequent presenter for organizations such as NACAC and multiple state affiliates, NACUBO, NAFSA, and multiple specialist organizations.
Managing Enrollment Strategically Both Formally and Informally
Paula Luff has served as the Vice President for Enrollment Planning and Management at Ball State University since April 2020. In her current role, Luff oversees the offices of undergraduate, transfer, international and graduate admissions as well as financial aid and the university registrar’s office. Luff is an experienced leader in enrollment management, having served as a senior leader (including as interim vice president) for enrollment management and marketing at DePaul university in Chicago prior to moving to Ball State.
Luff recently served as the National Chair for NASFAA (National Association of Student Financial Aid Administrators) and is a past president of the Midwest Association of Student Financial Aid Administrators (MASFAA) and ILASFAA (Illinois Association of Student Financial Aid Administrators). She is a former member of the executive council of the National Direct Student Loan Coalition, and has served as an alternate for two separate negotiated rule making teams.
Luff holds a master’s degree in public administration from DePaul, and has more than 30 years of experience in enrollment management. She has held positions at a variety of colleges and universities, including Carnegie Mellon University, the University of Illinois at Chicago, and Loyola University Chicago. She has presented on various enrollment and financial aid topics at the state, regional, and national level for several professional organizations, including NASFAA, AACRAO, and The College Board.
Magdalena Hinojosa, Ed.D., is the Senior Vice President for Strategic Enrollment and Student Affairs at The University of Texas Rio Grande Valley (UTRGV). Dr. Hinojosa provides oversight and guidance to College Access & K-12 Partnerships which includes TRIO Programs and GEAR UP, Dean of Students, Degree Audit Systems & Support, Enrollment Systems & Analysis, Financial Aid, Military & Veterans Success Center, P-16 Outreach & Testing Services, Scholarships & Communication, Student Activities, Student Involvement, Student Life, Student Media, Student Rights and Responsibilities, Student Service Centers, Undergraduate Admissions, Undergraduate Recruitment, and University Registrar. She is a seasoned enrollment manager and student affairs professional with more than 29 years of higher education experience and is dedicated to promoting access to excellence and student success.
Dr. Hinojosa is actively involved in her profession, presenting at numerous conferences throughout the year. She is a current member and holds positions on several state and national organizations. Her article “Achievement and Retention Patterns in a Predominantly Hispanic Serving Institution of Higher Education” was published in the Southern Association of Collegiate Registrars and Admissions Officers Journal and won the Margaret Ruthven Perry Distinguished Journalism Award.
Dr. Hinojosa earned a bachelor’s in business administration from Texas A&I University, a master’s in public administration from Texas A&M University-Corpus Christi, and a Doctor of Education in Educational Leadership from Texas A&M University-Kingsville & Corpus Christi.
Jen Parker is the Executive Director of Development for Student Support at the University of Oregon. She joined the university in 2015, after serving as a fundraiser within higher education, arts administration, and social service non-profit organizations in Austin, TX and Jacksonville, FL. She has overseen a record fundraising initiative around student financial aid, and has presented on higher education fundraising at conferences nationally.
Prioritizing Scholarships to Improve Student Access and Grow Campus Diversity
Jim Brooks is the Senior Associate Vice President for Student Services and Enrollment Management and Director of Student Financial Aid and Scholarships at the University of Oregon. He also oversees the Orientation Programs, Continuing and Professional Education, and SSEM Events units. He has served on the board of the National Association of Student Financial Aid Administrators and had leadership roles in the Midwest Association of Student Financial Aid Administrators. He has served on committees at the national, regional, and state levels, and presented at conferences on all of these levels.
Tara Hisert Winter has been a higher education professional for 25 years and has served in a variety of leadership roles. The majority of her experience is in enrollment management, with her most recent efforts focused on strategic planning and institutional effectiveness. Winter believes that a combination of servant leadership and data-informed decision-making is fundamental to successful change management in higher education.
Winter holds an Ed.D. in executive leadership from St John Fisher, an M.S. in communications from Ithaca College, and an M.S. in education from the College of St. Rose.
Throughout her career, she has held positions where she has influenced the development and implementation of policies and practices to both enroll and retain students and to impact the overall strategic direction of the institution. She has presented at several conferences on the value of data-informed decision-making and the importance of collaboration.
Winter also enjoys working directly with students and has taught coursework in strategic planning, research, and English and has also mentored doctoral candidates. She is community-minded and has served on local advisory boards focused on the arts and economic development and is a volunteer for the YMCA and local youth sports.
Review of: Managing the Whole Student Life Cycle: A Handbook for Higher Ed
Donald Bean, M.S. has served as the Assistant Director of Enrollment Management and Student Services at Kent State University East Liverpool since 2015. He has worked in a variety of enrollment management and student services roles at KSU since 2009. In his current role, he oversees campus admissions, advising, student life and College Credit Plus, Ohio’s innovative dual-enrollment program.
Bean holds a M.S. in Knowledge Management from KSU in Kent, Ohio and a B.A. in religious studies from Regent University in Virginia Beach, Virginia.
High-Impact Pathways: Developing Sustainable, Strategic Partnerships to Support Enrollment Pipelines
Jonathan Gates, M.A., is a Transfer Enrollment Specialist at Kent State University. He has served in that role since June 2020 and is responsible for assisting new transfer students on their way to KSU, traveling all over the state of Ohio. He also heads the university’s transfer enrollment group, transfer text initiatives, and much more. Prior to working at KSU, Gates worked in the University of Akron’s Transfer and Adult Enrollment Center where he headed the university’s course review process, some academic pathway initiatives, and much more. He has served as a member of the Ohio Transfer Council’s executive board since 2018 and is currently serving as their President-elect.
Gates holds an M.A. in higher education administration from the University of Akron in Akron, Ohio; and a B.A. in political science and history from the University of Akron in Akron, Ohio.