Speakers Bureau - Media As Partners in Campus Promotion
The relationship between institutional leaders and media members can be complicated, being mutually beneficial and adversarial at times. Skilled enrollment leaders can forge strong, symbiotic relationships with members of the local and national media to help forward messages for their institution and the profession. Responding to media inquiries can be intimidating and requires skill especially in times of crisis or increased scrutiny. AACRAO speakers can provide training on effectively working with media to forward your message, educating media members about the profession, and crisis communication.
Speaker topics can include:
Working with the media to promote your campus
Pitching a newsworthy initiatives
Creating a symbiotic relationship between enrollment professionals and media
Writing and reviewing talking points to advance your message and initiatives
Communication during times of crisis
Managing deadlines with the media
Topics are appropriate for keynote and workshop formats and can be tailored to the needs of the organization/institution.