Shaimaa Hassanein is a Graduate Enrollment Management and Assessment Senior Manager at the American University in Cairo. Hassanein is responsible for developing assessment models, metrics, and strategic enrollment management plans and implementation procedures. She also identifies and communicates assessment measures for graduate programs performance and creates data visualizations, mapping, and stories. Moreover, she consults graduate program directors on the best practices to manage students’ enrollment, retention, and satisfaction. In addition, she develops models for the successful graduate students’ study journeys and initiates the integration of new skills and principles such as lifelong learning, design thinking, AI, and data literacy. Furthermore, Hassanein generates the AUC graduate crisis management plan and strategic enrollment management plan and oversees and follows up on its implementation.
Hassanein has published articles, presented at conferences, and delivered workshops and consultancy services that offer assessment frameworks, digital readiness, and enrollment management strategies and implementation techniques to reimagine higher ed.
Reimagining Higher-Ed in the New Era: Upskilling Competencies toward Enhancing Enrollment Management
A Practical Framework for a Data-Driven Graduate Enrollment Management Plan
Internationalizing Higher Education: From Students’ Journey to Strategy