John Haller, Ed.D., is the Vice President for Enrollment Management at Denison University. Previously, Dr. Haller served as the vice president of enrollment management and new student strategies at the University of Miami. During his ten years at Miami, he led the movement from a largely merit-based to a hybrid merit- and need-based financial aid strategy where 100 percent of financial need is met. Also, the institution realized an 80 percent-plus increase in applications and a 50 percent-plus increase in yield. The institution realized a decrease in student indebtedness and the highest freshman retention and six-year graduation rates in university history. Dr. Haller also served as the associate provost for enrollment management at Saint Joseph’s University and had experiences in student success at Drexel University, MBA Admission at Vanderbilt University, and Undergraduate Admission at Denison University. He is an honors graduate in economics and statistics from the University of Michigan, received master’s degrees in business and higher education, and received his Ed.D. in higher education from the University of Pennsylvania.
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A Tale of Two Private Catholic Philadelphia Universities: Internal Environment Factors that Influence Market Position Differentiation
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