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Organizational Membership

Connect to the world of higher education

With AACRAO membership you'll be connected to more than 11,000 members from institutions around the world. Facilitate your professional development by attending discounted meetings, gaining complimentary subscriptions to our College & University journal and more.

Why should you join? State higher education coordinating boards, higher education associations, accrediting bodies and international ministries of education and more can collaborate with our members and lend their voices to discussions about practices in the field. 

Annual Membership Price: $710

Requirements: YOU MUST BE A PUBLIC SECTOR AND/OR A PRIVATE NON-PROFIT ASSOCIATION WHOSE INTERESTS ARE CLOSELY ALIGNED TO AACRAO.  

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Work on your skills like change management, technical knowledge and professional development and contributions to the field. We have the tools for you.

Online Learning

Strategic enrollment management. Admissions & recruitment. Transfer & articulation.  AACRAO regularly partners with organizations to hold joint discussions. No matter what your focus is, our webinars are loved by our members, and can raise the profile of your work. 

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AACRAO's Career Navigator is a wealth of job postings and resources for training. 

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AACRAO's professional journals College & University and SEM Quarterly are always accepting articles and have a wide circulation base.

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Leverage the expertise of our over 11,000 members and contribute to one of the premier sources of practice related research within the global higher education community. 

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Do work you're passionate about, with support and mentoring from fellow members. From Caucuses to specialized topics, it's all one community, no matter where in the world your institution is located. 


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AACRAO's bi-weekly professional development e-newsletter

Engaging student employees in recruitment and admissions

Feb 23, 2021, 10:59 AM
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Summary : How to enhance training and support for student workers.
Url :

One of the keys to successfully recruiting students to an institution is having current students be actively involved in the recruitment process. But providing these students with the proper training and tools to be effective customer service professionals can be challenging. 

In an upcoming session at the 2021 (106th) AACRAO Annual Meeting, Patrick Frazier, Associate Director of Undergraduate Admissions Marketing & Recruitment at Western Carolina University, will discuss techniques and methods to enhance the training of student workers within admissions and visitor center offices. The session is one of several that will focus on student success at this year’s meeting.

“The student customer service experience has been a big part of what we do,” said Frazier, who leads the training and support for 125 student employees at his campus. “Student training can really enhance or deter how your message is being shared with prospective applicants.” 

Below are recommendations to best support student employees: 

  • Provide comprehensive training that focuses on storytelling activities, best practices in customer service, and responsibilities of specific job areas.

  • Enhance leadership opportunities that allow student employees to plan and lead open house events, organize tours, and sit on a peer-selected leadership board.

  • Help students prepare for life after college by offering public speaking opportunities and developing their interview and presentation skills. 

The biggest takeaway, Frazier said, is that the student experience goes hand in hand with the guest experience. “The student experience is a story worth telling,” he said. “Being able to voice the experience of a current student is really beneficial to the piece of mind of prospective families--during the pandemic and after. When you are providing that student voice, they are going to listen.” 

To attend this and other sessions, register now for the 2021 (106th) AACRAO Annual Meeting.
Categories :
  • Admissions and Recruitment
  • Student Recruitment
Tags :
  • AM2021 Students First
  • Student Success
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AACRAO's weekly e-newsletter delivering policy and industry news

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Questions? Contact us at membership@aacrao.org or (202) 355-1040