Watercolor World Map

Organizational Membership

Connect to the world of higher education

With AACRAO membership you'll be connected to more than 11,000 members from institutions around the world. Facilitate your professional development by attending discounted meetings, gaining complimentary subscriptions to our College & University journal and more.

Why should you join? State higher education coordinating boards, higher education associations, accrediting bodies and international ministries of education and more can collaborate with our members and lend their voices to discussions about practices in the field. 

Annual Membership Price: $710

Requirements: YOU MUST BE A PUBLIC SECTOR AND/OR A PRIVATE NON-PROFIT ASSOCIATION WHOSE INTERESTS ARE CLOSELY ALIGNED TO AACRAO.  

Develop Professionally

Organizational Membership - Professional Development


Professional Competencies

Work on your skills like change management, technical knowledge and professional development and contributions to the field. We have the tools for you.

Online Learning

Strategic enrollment management. Admissions & recruitment. Transfer & articulation.  AACRAO regularly partners with organizations to hold joint discussions. No matter what your focus is, our webinars are loved by our members, and can raise the profile of your work. 

Take the next step in your career

AACRAO's Career Navigator is a wealth of job postings and resources for training. 

Gain Recognition

Intl Students - Recognition


Get Published

AACRAO's professional journals College & University and SEM Quarterly are always accepting articles and have a wide circulation base.

Research Opportunities

Leverage the expertise of our over 11,000 members and contribute to one of the premier sources of practice related research within the global higher education community. 

Join a committee

Do work you're passionate about, with support and mentoring from fellow members. From Caucuses to specialized topics, it's all one community, no matter where in the world your institution is located. 


AACRAO_Connect_logo_final_transparentbkg

AACRAO's bi-weekly professional development e-newsletter

International student recruitment in the new normal

Feb 23, 2021, 10:59 AM
legacy id :
Summary : Explore new ways to reach prospective students during the pandemic.
Url :

In a time of reduced budgets and travel restrictions, institutions are relying less on travel-dependent international recruitment methods. Virtual fairs, digital marketing, in-country representation, and social media have played key roles in recruitment during the pandemic. But what other strategies are out there? 

Jay Ligon, director of International Student & Scholar Services at Louisiana Tech University, will share some ideas during an upcoming session at the 2021 (106th) AACRAO Annual Meeting. The session is one of several that will focus on the impact of 2020 on higher education at this year’s meeting.  

“We will highlight virtual fairs and online marketing but also take attendees into some brainstorming and see if there are options to impact people directly and in a more permanent and tangible way,” Ligon said.

Louisiana Tech, for example, is considering resources like Unibuddy and the Common App to get in front of students while travel is not an option. In addition, utilizing DuoLingo for English language proficiency has been particularly successful during COVID, Ligon said.

"We are no longer solely approaching market selection in regards to which countries have studied with us or where have we traveled and developed brand awareness," he said. "We are now asking who can we realistically reach and engage at a time with zero travel. The outcome to that question isn't necessarily the usual suspects when it comes to market selection.  

Ligon added: “We’ve gotten creative in looking for ways that we can be seen by a prospect and in a format that is more permanent than social media. We have to adapt to a changing set of rules to have the same level of impact. There is the likelihood that a ‘return to normal’ will not be a return to the past but rather an amalgamation of where we were and where we find ourselves now.”

To attend this and other sessions, register today the 2021 (106th) AACRAO Annual Meeting.

 

 
Categories :
  • AACRAO Annual Meeting
  • Admissions and Recruitment
  • International Admissions
  • Recruitment and Marketing
Tags :
  • AM2021 Impact of 2020
  • am2021 International
"Apply Now" with woman using a smartphone
Related people

Build Connections

International Membership - Build Connections


Attend a event

Our meetings, workshops, and international institutes are designed instruct, educate and foster collaboration between professionals and institutions. Find one that works for you.

Learn More

Member Only Benefits

AACCRAO_Transcript-purple

AACRAO's weekly e-newsletter delivering policy and industry news

Member Login Required

Questions? Contact us at membership@aacrao.org or (202) 355-1040