If you understand teenagers, then — wait, does anybody really understand teenagers? No, of course not. But colleges spend a lot of time and money recruiting them. That means embracing various communication strategies: the old-school, the high-tech, and the because-my-president-thinks-this-will-work.
Yet what you think you know might not be right. Admissions officials and prospective students sometimes have very different ideas about recruitment. At the ACT’s annual Enrollment Planners Conference here on Thursday, admissions officers heard a fascinating discussion of where, based on the findings from recent surveys, their perspectives often differ.
Read more at The Chronicle of Higher Education: http://chronicle.com/article/TeenagersColleges-Are-of/231703