To Improve Graduation Rates, Advising Gets Intrusive by Design

December 8, 2014
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Colleges are facing pressure from politicians and the public to improve student outcomes. Fewer than four in 10 first-time, full-time undergraduates who started at a four-year institution in 2006 finished in four years, the most recent federal data show. Fewer than six in 10 did so in six years.

The Problem

Low graduation rates

When students take a long time to finish their degrees, college resources are stretched on services for those lingering in the pipeline, and student debt grows. When students drop out, they leave without the increased earning potential that comes with a degree.

The challenge to improve graduation rates is particularly acute at institutions like Georgia Regents University, one of the state’s four public comprehensive research institutions. The college has a relatively high freshman acceptance rate—76 percent this fall—which tends to correlate with lower graduation rates.

To complete college in four years at Georgia Regents, students need to complete an average of 15 credits each semester if they are taking classes only during the academic year and not in summer. In the fall of 2012, only 8 percent of the university’s freshman class of about 900 students even attempted 15 credits or more. Only 4 percent completed that many. That meant the overwhelming majority of students were, from the start, not on track to finish in four years.

Students would typically take 12 credit hours each semester to qualify as full time for financial-aid purposes, said Julie Goley, director of career services at Georgia Regents. The university’s large number of local students, she said, also complicates matters.

"They were taking it very slow and trying to fit it in with life, and life would get in the way," Ms. Goley said. "We knew that we had to do something very tactical and specific to address that."

The Approach

Aggressive, centralized advising

The message, at first, puzzled Kiayra Erwin, a sophomore at Georgia Regents who is studying biology. She received an email a few weeks into this semester from the advising office. It said there were concerns about her calculus class and asked her to meet with an adviser. Ms. Erwin had recently scored a 53 out of 100 on a quiz, and she was struggling. She didn’t think anyone was paying attention. "I was like, ‘Why am I getting this?’" she said.

The email to Ms. Erwin is part of a new effort by Georgia Regents officials to improve the university’s graduation rates. Called 4 Years 4 U, the program is intrusive by design. A year ago, the advising office started tracking freshmen and sophomores whose academic patterns or performance, such as skipping class or doing poorly on quizzes or tests, raised red flags.

Just three weeks into each semester, the advising office sends emails to faculty members asking them to respond if any freshmen or sophomores in their classes were struggling with things like attendance or tests. The students whom professors identify are then contacted by phone, text, or email and are asked to meet with an adviser who can guide them to resources.

In Ms. Erwin’s case, an adviser guided her to the Math Assistance Center.

"The personalized attention ­really builds the bond between the student and the adviser," said Katherine Sweeney, director of the college’s’ Academic Advisement Center. "Students like being paid attention to."

To take its new approach, the university restructured how it advises freshmen and sophomores. Eight academic advisers who had been in different parts of the university are now part of a centralized advising office, which Ms. Sweeney leads. The university also hired six new advisers so it could be more proactive in reaching out to students who need help.

Allocating money to new staff members can be a tough sell given tight budgets. But administrators said improving advising was central to their key goal of improving graduation rates. "We really did try to prioritize this as a need," said Carol J. Rychly, vice president for academic and faculty affairs at Georgia Regents.

As part of the 4 Years 4 U program, all freshmen are also asked to sign a pledge that states they will try to take at least 15 credits each semester so they stay on track to earn their degree in four years. The message that 15 credits is what is needed each semester is repeated often, starting at orientation so that parents hear it, too.

Read more at The Chronicle of Higher Education: http://chronicle.com/article/To-Improve-Graduation-Rates/150285