During AACRAO’s 100th Annual Meeting in Denver, Colorado, Senior Director of AACRAO Consulting and Strategic Enrollment Management (SEM) Initiatives Dr. Bob Bontrager and President of the El Paso County Community College and AACRAO consultant Dr. William Serrata will be hosting a workshop on SEM.
"The Core Concepts of SEM" will provide an introduction to the concepts and strategies of strategic enrollment management. Participants will expand their understanding of SEM and take away action plans for achieving enrollment goals upon their return to campus. Specifically each attendee will gain definitions and concepts to help explain SEM to their campus colleagues, understand how to organize their campuses for SEM planning, and lastly develop next steps for implementing SEM.
Bontrager (2005) noted that the core concepts of SEM may be summarized as:
- Establishing clear goals for the number and types of students needed to fulfill the institutional mission
- Promoting academic success by improving student access, transition, persistence, and graduation
- Determining, achieving, and maintaining optimum enrollment
- Enabling the delivery of effective academic programs
- Generating added net revenue for the institution
- Enabling effective financial planning
- Increasing process and organizational efficiency
- Improving service levels to all stakeholders (e.g., prospective and current students, other institutional departments, other institutions, coordinating agencies)
- Creating a data-rich environment to inform decisions and evaluate strategies
- Creating and continuously strengthening linkages with functions and activities across the campus
If you are interested in attending this workshop, please register here. If you are unable to make it or would like more information about SEM, please visit our AACRAO Consulting booth in the 2014 Annual Meeting Exhibit Hall to speak with Dr. Bob Bontrager or another one of our expert consultants.