Strategic Enrollment Management (SEM) has become integral to the process of promoting student success at institutions of higher learning. Colleges and universities increasingly recognize that the core principles of SEM and its data-driven perspective are not only valid, but also necessary for balancing the trade offs between access and other institutional goals. SEM enables colleges to execute appropriate recruitment and retention strategies that are in the best interest of the institutions and the students they serve. Having a disciplined approach to the multitude of competing interests is critical to an institution’s vitality.
The enrollment management landscape has become very challenging, report Don Hossler and David Kalsbeek in their updated essay “Enrollment Management and Managing Enrollments: Revisiting the Context for Institutional Strategy,” published last year in SEM Quarterly.
“Today the issues are becoming more complicated, not less,” Hossler notes in The Chronicle of Higher Education. College and university presidents do not have to be SEM specialists, but they do need to have one present at key meetings to ensure that there is someone at the table who can identify tradeoffs, such as increasing revenues and enrolling more low-income students. In the wake of the recent recession and other challenges, college and university leaders are frequently faced with competing priorities.
AACRAO is pleased to announce that Don Hossler will be presenting at the Institute for Senior Professionals in Academic and Enrollment Services, a collaboration between AACRAO and Vanderbilt University's Peabody College of Education and Human Development. Don Hossler is director of the Center for Postsecondary Research at Indiana University-Bloomington (IUB) and Professor of Educational Leadership and Policy studies at IUB. Hossler’s areas of specialization include college choice, student persistence, student financial aid policy, and enrollment management.
Held on the Vanderbilt campus, the week-long institute is an intensive professional development program designed for professionals with a minimum of five years' experience in senior-level positions. The institute faculty are nationally known, and bring expertise in such diverse areas as higher education history, governance, finance and economics, policy and politics, race and ethnic relations, fund raising, college student departure, college student success, student affairs, and the faculty. The institute will run Sunday, June 22 - 27, 2014.
Click here for more information regarding the Senior Academic and Enrollment Services Professionals institute.