Researching the Plan That Secured Enrollment During Crisis - October SEMQ

November 11, 2024
  • AACRAO Publications
  • Enrollment Management
  • Institutional Research
  • Research
  • SEM Research
  • SEMQ
  • Strategic Enrollment Management (SEM)
  • covid-19
  • IPEDS
  • NCES
The light at the end of the tunnel.

By Heather Zimar, Managing Editor, Journals and Publications, AACRAO

The COVID-19 pandemic has strongly impacted enrollment and retention at higher education institutions nationwide. Through a research lens, one small private college implemented strategies to address these challenges.

In the latest SEMQ, author Jennifer B. Passenti shared the institution’s key efforts: 

  • Collaboration
  • Technological advancements in enrollment and retention platforms
  • External support to reduce financial barriers (scholarships)
  • Investments in enrollment and retention support systems
  • Community partnerships and the creation of new academic programs and support systems. 

Passenti’s study examined organizational change management theory and the Integrated Postsecondary Education Data System (IPEDS) and National Center for Education Statistics (NCES) data. 

“It can be determined that institutional strategic planning formed the foundation needed to guide organizational change management through a time of crisis,” Passenti wrote. “This HEI’s master plan helped to build the roadmap securing the technological investments and infrastructure needed to sustain their enrollment and retention during the COVID-19 pandemic.”

Other articles in the October issue include: 

The Association of Two Demographic Factors with the Integration and Commitment of West Virginia’s International University Students

Leading and Developing a SEM Unit and Team

How do Adult Learners Fit into Strategic Enrollment Management Plans? Attitude and Perception of Enrollment Managers

College Enrollment and Digital Maturity: A Quantitative Study of Small New England Colleges

Review of: Key Practices for Fostering Engaged Learning: A Guide for Faculty and Staff

For more information on submitting an article to SEMQ, please see the guidelines or contact the managing editor

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