AACRAO has named Dr. Tom Green as Associate Executive Director, Consulting and SEM. Tom will succeed Bob Bontrager as the head of AACRAO Consulting and Strategic Enrollment Management initiatives following Bob’s departure from the position due to health issues.
“Tom was a logical choice to follow Bob having worked as a Senior Consultant and then a Managing Consultant and Director of Technology Solutions for AACRAO Consulting for eight years, and having an extensive career in enrollment management and higher education. We are fortunate that he was willing to assume this role,” said Mike Reilly, AACRAO Executive Director.
“It is humbling and exciting to take the reins of AACRAO Consulting and SEM initiatives from Bob,” said Green. “To build upon all the tremendous success that Bob built for us and for the Association is a great challenge and I look forward to the very bright future he hands us.”
Green began his career as a faculty member in music performance and quickly moved to administrative roles in admissions and financial aid. He led the enrollment management efforts at six universities over 21 years before joining AACRAO Consulting. His work as a consultant has spanned numerous areas of SEM and technology in the United States and abroad. He is a frequent speaker at AACRAO and SEM conferences and author of several white papers, articles and book chapters.
AACRAO Consulting began in 2007 and now works with 80-90 campuses each year assisting with enrollment management planning, business process reviews, technology implementation and other enrollment services. In addition to his leadership of AACRAO Consulting, Tom will serve as Editor-In-Chief of AACRAO’s Strategic Enrollment Management Quarterly (SEMQ) journal and direct the Executive Symposium at AACRAO’s annual Strategic Enrollment Management Conference. The 24th Annual SEM Conference will be held October 26-29 in Los Angeles.