Discuss Ways to Engage with Parents and Improve Recruitment

By Dr. Patrick Frazier, Associate Director of Admissions Marketing & Events at Western Carolina University, and Community & Content Facilitator, AACRAO

Engaging students' parents effectively is just as vital as engaging the students themselves. According to a 2024 survey by Ruffalo Noel Levitz and CampusESP, encompassing over 11,000 families, 94% of parents value direct communication from colleges during the admissions process. This underscores the necessity for institutions to prioritize parent engagement as a strategic component of student recruitment.

This is an open discussion for AACRAO members to allow enrollment professionals to share and explore effective strategies for engaging parents throughout the recruitment journey. Our April AACRAO Collective Gathering features a collaborative opportunity to learn and share with colleagues about best practices.

Register for the AACRAO Collective Webinar Discussion on April 24

Advanced registration is required to receive a Zoom link to attend. 

• Date: April 24, 2025

• Time: 3:00 – 4:00 p.m. ET

• Register Today

What is the AACRAO Collective?

Open to all AACRAO members, this regularly held virtual meeting is an opportunity to connect, exchange, and commune. A member moderator will help foster an open space for AACRAO members to discuss whatever is on their minds regarding that month's discussion topic.

View Resources:

• Top Enrollment Factors Revealed by Talking to Families