Students have many options available when choosing to pursue a degree in higher education. In a highly competitive environment, students depend on colleges and universities to facilitate the decision-making process by providing information about their programs in a timely manner. Therefore, it is important for institutions with limited recruiting resources to develop a strategy that effectively nurtures leads and maximizes their enrollment potential.
Gain a competitive advantage by implementing a program grounded in metrics-based objectives, such as:
- Targeting leads who are predisposed to attend your institution,
- Lowering the cost per student enrolled, and
- Increasing enrollments without increasing enrollment staff.
Discover how to get the most out of every prospective student who enters your database. Join AACRAO and Blackboard for a live, free webinar--Ranking and Qualifying Prospective Students with Lead Scoring--on Wednesday, February 4, from 2-3pm ET. The webinar will review best practices and describe specific methods for ranking and qualifying prospective students in order to enhance your recruitment and enrollment efforts.
To learn more and register, click here.