Develop speeches and presentations that highlight institutional strengths and encourage students to enroll or convey crucial information to other stakeholders on or off campus. These should include a variety of formats that can be delivered to students, parents, counselors, and others, from individual and small group settings to large assemblies.
Content knowledge requirements: Institution-specific knowledge, familiarity with the college search process and admissions models and terminology, understanding of financial aid, basic understanding of marketing to perspective students and parents.
Skill requirements: Public speaking, technology necessary for developing visuals, audience awareness, content knowledge, writing skills, basic grammar and etiquette.
Ethical requirements: Honesty and integrity, adherence to national or international standard guidelines including not speaking negatively about other schools