Listen Here: Creating Student Success through Digital Marketing
As we all deal with shrinking student volume and the implications that has on recruitment, how can our institutions remain competitive? How do we get prospective students to get to our websites, to contact us, and ultimately into the enrollment funnel?
Digital marketing plays a key role in prospective student engagement. Stephanie Krusemark is joined by Kim O'Rourke from LocaliQ, as they discuss what makes a successful digital marketing campaign, including;
- Setting campaign goals
- Identifying the audience
- Gathering the right data
- Tailoring the message
- Keeping the prospect engaged through the admissions process
Hosts:
Dr. Stephanie Krusemark
Vice President of Enrollment Management
Illif School of Theology
Hosts:
Kim O'Rourke
Senior Internet MArketing Consultant
LocaliQ