Use of Territory Management: November 2019

Use of Territory Management: November 2019 | 60-Second Survey

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Use of Territory Management: November 2019 | 60-Second Survey

The November 2019 60-Second Survey inquired about the use of territory management for undergraduate and graduate students.

The November 2019 60-Second Survey inquired about the use of territory management for undergraduate and graduate students. For the purpose of this survey, territory management has been defined as follows: “Territory management is the assignment of an admissions representative to a population of targeted students. Territory managers employ strategies and tactics for the purpose of facilitating students through the enrollment funnel and, in the end, meeting institutional enrollment goals.”

Unless otherwise noted in a specific report, the AACRAO member institution size, type and control categories are based on the following definitions and sources:

The enrollment value used to delineate the institution's size category is defined as full-time enrollment plus 1/3 of part-time enrollment and is based on the enrollment reported by the institution to the U.S. Department of Education's National Center for Education Statistics (NCES).