Paula Luff has served as the Vice President for Enrollment Planning and Management at Ball State University since April 2020. In her current role, Luff oversees the offices of undergraduate, transfer, international and graduate admissions as well as financial aid and the university registrar’s office. Luff is an experienced leader in enrollment management, having served as a senior leader (including as interim vice president) for enrollment management and marketing at DePaul university in Chicago prior to moving to Ball State.
Luff recently served as the National Chair for NASFAA (National Association of Student Financial Aid Administrators) and is a past president of the Midwest Association of Student Financial Aid Administrators (MASFAA) and ILASFAA (Illinois Association of Student Financial Aid Administrators). She is a former member of the executive council of the National Direct Student Loan Coalition, and has served as an alternate for two separate negotiated rule making teams.
Luff holds a master’s degree in public administration from DePaul, and has more than 30 years of experience in enrollment management. She has held positions at a variety of colleges and universities, including Carnegie Mellon University, the University of Illinois at Chicago, and Loyola University Chicago. She has presented on various enrollment and financial aid topics at the state, regional, and national level for several professional organizations, including NASFAA, AACRAO, and The College Board.
Managing Enrollment Strategically Both Formally and Informally