After 43 years in higher education, Pam Horne retired from full-time work in 2017 as Vice Provost for Enrollment Management at Purdue University where she managed strategy and operations for admissions, financial aid, early college outreach, registrar, and student data analysis and reporting. Previously she served Michigan State University, the University of Michigan, Eastern Michigan University and the University of Kansas. She now consults and speaks to professional organizations. A former president of the Association of Chief Admission Officers of Public Universities, Horne also served as a Trustee and Regional Council Chair for the College Board. She served on committees of the National Association for College Admission Counseling (NACAC) and the American Association of Collegiate Registrars and Admission Officers. She has presented frequently at topics such as the gap between college aspiration and preparation, the future of enrollment management, effective use of business intelligence and technology in enrollment management, creating an internal enrollment management brand, college financing, and the impact of changing demographics on higher education. Since her retirement from full-time work, Pam has consulted with a variety of institutions, including Mount Holyoke College, Washington University, Utah State University, and Florida Atlantic University.