Julia Duhan Trowbridge is Western Michigan University’s Salesforce Trainer and Project Specialist. At the time this article was written, Trowbridge was the associate director of admissions operations at Western Michigan University. In this role, she oversaw all aspects of application processing and decision-making and ensured that the application process fit seamlessly into the recruitment cycle. Prior to joining WMU in 2016, Trowbridge worked in professional school, graduate, and undergraduate admissions in various roles. She earned a master's degree in higher education administration from Loyola University Chicago in 2011 and bachelor's degrees in advertising and communication from Michigan State University in 2007.
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