Joy de los Reyes, D.B.A., is an Associate Professor of Marketing at Felician University in Rutherford, New Jersey. She has a B.A. in Economics from Rutgers University, an M.B.A. from NYU Stern School of Business, and a D.B.A. from Felician University. Dr. de los Reyes spent the earlier part of her career in the corporate sector, having worked in both sales and marketing for Johnson & Johnson. She always had a passion for business education and mentoring, so she pivoted to a career in higher education over fourteen years ago.
Her research is primarily centered in social media marketing and marketing strategy. Since her previous life was in sales, she has a particularly keen interest in the college recruitment process. Dr. de los Reyes is an educator, who puts student engagement at the forefront of not only her teaching, but also her advisement and research. Thus, she has additional publications and presentations centered around engagement and marketing simulations in business education.
The Influence of Instagram and Social Media Marketing Engagement on Prospective College Students’ Choice of University