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2016 SEM-EP Graduate
Over 20 years in higher education with experience in public two-year and private four-year institutions. Diverse leadership experience in admissions, leading all aspects of the marketing function, establishing marketing and digital strategies, brand development and management, institutional website redesign, assessment, and creating high performing teams. Expertise in Admissions and Enrollment Management, Marketing Strategy, Leadership, Holistic and Systemic Thinking, Collaborative Decision Making, Team Building and Development
Capstone Project - "Elgin Community College Career and Technical Education Mini Enrollment Campaign Fall 2016" was a pilot opportunity to create a targeted and intentional marketing campaign using Perkins grant funding to impact fall 2016 enrollment in career and technical education programs. A total of six newly enrolled students can be directly connected to campaign analytics; however, there was also a 26% increase in new applications and a 13% increase in new student CTE enrollment for fall 2016.