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International Membership

Connect to the world of higher education

With AACRAO membership you'll be connected to more than 11,000 members from institutions around the world. Facilitate your professional development by attending discounted meetings, gaining complimentary subscriptions to our College & University journal and more.

Why should you join? From professional development opportunities to forging connections that will help you in setting down career stones, there's more than one reason. 

Apply for International Membership

Is your institution already a member? Apply to join the roster.
Want to join independently? Apply without an institution.

 

Annual Membership Price: Starting at $302

Requirements: YOU MUST BE AT A POSTSECONDARY DEGREE-GRANTING INSTITUTION OUTSIDE THE UNITED STATES RECOGNIZED BY THE MINISTRY OF EDUCATION OR APPROPRIATE MINISTRY IN YOUR COUNTRY AND AUTHORIZED TO GRANT DEGREES.

Develop Professionally

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AACRAO Edge

When education standards change, new credentials are awarded, or foreign education systems are reorganized, AACRAO EDGE utilizes the expertise of the International Education Standards Council (IESC) to review and update our database.

Professional Competencies

Work on your skills like diversity and inclusion, interpretation and application of institutional and external data, and leadership. We have the tools for you.

Online Learning

From free webinars to self-paced on-demand learning, AACRAO's online learning covers a variety of subjects—technology, strategic enrollment management, admissions, FERPA, transfer, credential evaluation, and international education—and allow you to engage with the presenters and instructors.

Take the next step in your career

AACRAO's Career Navigator is a wealth of job postings and resources for training. 

Gain Recognition

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Get Published

AACRAO's professional journals College & University and SEM Quarterly are always accepting articles and have a wide circulation base.

Research Opportunities

Leverage the expertise of our over 11,000 members and contribute to one of the premier sources of practice related research within the global higher education community. 

Join a committee

Do work you're passionate about, with support and mentoring from fellow members. From Caucuses to specialized topics, it's all one community, no matter where in the world your institution is located. 


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AACRAO's bi-weekly professional development e-newsletter

3 tips for global recruiting during a pandemic

Oct 4, 2020, 17:46 PM
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Summary : One institution used both synchronous and asynchronous events to meet students where they are.
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New York University (NYU) was already well-positioned to respond when COVID-19 hit, thanks to its robust and responsive strategic enrollment management (SEM) culture. 

“The beauty of SEM practitioners is that we are strategists, which makes us well-positioned to see what’s happening and make changes,” said MJ Knoll-Finn, Senior Vice President for Enrollment Management & Student Success. “With SEM we are data-driven, we have structure and process in place to galvanize changes, and we keep our focus on students.”

Combined with the innovative culture, diverse talent, and considerable resources of NYU, that SEM foundation allowed the institution to make immediate and effective decisions to ensure continuity of education and ongoing effective recruitment efforts, even as the pandemic shut down campuses in Shanghai, Abu Dhabi, and New York.

“Being a global university has always come with a shared responsibility of the students, families, and communities where you are. So, right away in March we formed a group to align communication across all campuses,” Knoll-Finn said. “Not only did we have to figure out how to serve current students across multiple locations, but we had to shift our recruitment efforts. We needed to create content and make it accessible in a virtual space, across time zones.” 

“We couldn’t just recreate our in-person cultural events online,” added Joey Schmit, Assistant Vice President for Enrollment Marketing. “We needed to find a way to get students excited about a campus that they can’t actually walk onto.”

To that end, NYU developed a strategy not only to reach candidates but also get to know them, in order to carry out their holistic admissions process. 

Here are a few key takeaways from that endeavor: 

1. When authenticity is more important than perfection, go live. “When you want students to feel part of a community, authenticity matters, particularly with Gen Z” said Knoll Finn. 

For example, students had synchronous opportunities, scheduled appropriately for their time zones, to engage with admissions counselors and student life representatives, as well as current and prospective students. 

2. Share stories asynchronously. When you are telling a curated story, such as showcasing the city or other documentary-style content, asynchronous delivery works well. 

“Our data shows, based on engagements, comments, and questions, that what students responded to most were those authentic moments,” Knoll-Finn said. “The key is that what you say in the curated environment has to be backed up by the authentic experience.”

3. Keep your fingers on the pulse. Survey students to learn what they need, then give it to them. As with all SEM processes, data matters. Ask students what they attended and what they learned, then use that information to provide relevant resources via the appropriate channels. 

According to Knoll-Finn, the results of the recruitment events spoke for themselves. They produced a higher yield than any comparable recruitment event for which NYU has data.

Learn more at Knoll-Finn's session "What Does it Mean Now to Be a Global University?" at the AACRAO SEM Conference. Register now.


Upcoming AACRAO Coffee Breaks:COVID-19 Impact on International Enrollment --  OCTOBER 16, 2020; 

Test Optional and Implementing Holistic Review: A Practitioner Round Table --  NOVEMBER 6, 2020

Categories :
  • Admissions and Recruitment
  • Enrollment Management
  • Holistic Admissions
  • International
  • International Admissions and Credential Evaluation
  • International Education
  • Online and Distance Learning
Tags :
  • 2020 SEM Conference
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