SEM Endorsement Program

Overview

AACRAO’s Strategic Enrollment Management (SEM) Endorsement Program (SEM-EP) is a self-paced, 12-18 month professional development program. The endorsement is a unique credential in the field and provides assurance of a strong foundation and understanding of enrollment management practices in a higher education setting. This endorsement is an international acknowledgment of enrollment management professionalism.

The program is available to all qualified in-service practitioners who are employed by post-secondary institutions nationally or internationally, whether two-year, four-year, public, private or professional. The program permits participation from almost any geographic location and supplements state and regional efforts to enhance networking, leadership, and readiness opportunities.

Completers of the SEM Endorsement Program will earn the official SEM Endorsement Digital Badge.

Why SEM-EP?

The SEM Endorsement offers a formal recognition of an enrollment management skill set, positions you as a leader in the field, validates on-the-job experience, and facilitates career advancement.

For the individual, completion of the program is a valuable addition to a resume and a formal recognition by AACRAO regarding professional readiness to meet current and future challenges in the field. For the institution, the program offers a way to evaluate the preparedness of prospective employees for SEM positions.

“This is a great program! I have benefited greatly from this professional development experience. The faculty work so diligently to share their knowledge and experiences with those of us growing in the profession.” 

-2019 Graduate

Testimonials

To learn more about how SEM-EP graduates have put their Endorsement to work, read this article.

CELEBRATING 10 YEARS

In 2022 we celebrated the 10th anniversary of AACRAO's Strategic Enrollment Management (SEM) Endorsement Program. College & University Journal recently published this article about the program, co-authored by the program's founding director, Joe Head.

Read the Article
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SEM-EP In the Field

Jul 22, 2024

SEM Endorsement Program participants visit and learn about Prairie View A&M's enrollment strategies.

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SEM-EP Celebrates Two Recent Graduates

Feb 19, 2024

See how other higher ed professionals utilize the SEM Endorsement Program to highlight and validate their skills in enrollment management.

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Practicing SEM Outside of North America

Jun 26, 2023

Unique insights into SEM from a recent SEM-EP graduate.

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Meet AACRAO's newest SEM-EP evaluators

May 30, 2023

Meet the latest SEM-EP Evaluators and learn more about who they are and what they'll be doing.

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Increasing Equity through SEM

Jun 24, 2022

See how the SEM Endorsement Program can be used to promote student success in diverse populations.

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AACRAO Welcomes New SEM-EP Evaluator

Jun 10, 2022

Get to know our newest SEM-EP evaluator and learn more about the program and its goals.