Essentials of Strategic Enrollment Management

The practice of Strategic enrollment management (SEM) involves the participation of enrollment managers, registrars, admissions officers and enrollment service professionals who are served by AACRAO, as well as others engaged in programs designed to improve recruitment, retention, and student success. By exposing individuals in these positions to key readings in the field under the guidance of recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

Participants in this course will:

• Become conversant with the core concepts of SEM
• Gain familiarity with leading SEM literature and practice
• Understand primary tools of SEM and guidelines for effective deployment
• Test the implementation of SEM concepts with experts and with peers
• Develop knowledge and skills to promote professional advancement.