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Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

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SEM Programs & Online Courses

  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

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  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

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  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

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  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

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  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

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  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

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SEM Resources

Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Webinars

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
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SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

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Your professional development news

Taking SEM Home

Nov 26, 2018, 21:28 PM
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Summary : Principles learned and how to apply them.
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by Kimberly McNair, EdD, Director of College Access and Enrollment at Montgomery College in Maryland

Karen Miller, Provost and Executive Vice President of Access, Learning and Success at Cuyahoga Community College, and Brad Gage, Executive Vice President of Enrollment Management at The University of Iowa, led attendees in discussing how to take SEM home and make a difference - how to apply principles learned to make changes for our students, colleagues, and community.
 
Attendees first worked in groups at their tables, to begin unpacking all they learned over the past four days. Then, they began sharing their views and perspectives with the larger audience. Tina Faulkner from University of Minnesota-Twin Cities said framing the conference area around student success can help her make the connection with colleagues, and get everyone on board. Long time SEM attendee Susan Gottheil from University of Manitoba thought the conference reinforced the importance of culture, and helped demonstrate how we can work culture, work change, and embrace change. A first-time attendee group from Central New Mexico Community College said they were returning to campus with lots of “data questions” to ask their college community. Another new SEM attendee from Philadelphia College of Osteopathic Medicine said “I always thought it was just a plan, but now I see SEM is a process I can be involved in.”
 
Key thoughts or take aways attendees shared include:
  • Educate the person [about SEM] and they’ll find their way
  • SEM can be both top down and bottom up
  • Keep [SEM] in front of people and keep making the argument with data
  • [SEM] is not always a big plan, sometimes it’s about building and leveraging partnerships
  • Inventory and build relationships to help create a culture that supports [SEM]
  • Find a focus where you can make a difference
  • SEM works best if it permeates the campus culture
  • And of course, use AACRAO resources to help you and your institution on your SEM journey to student success and institutional health
Download the session handout here.
SEM Publications
Recruiting and Retaining a Diverse Student Body 
Mentorship in Higher Education: Practical Advice and Leadership Theories
SEM Core Concepts: Building Blocks for Institutional and Student Success
and more.

SEM Endorsement Program
AACRAO's Strategic Enrollment Management Endorsement Program (SEM-EP) provides a well-defined, self-paced professional development program and career advancement track for enrollment service professionals.
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  • AACRAO Consulting
  • Enrollment Management
  • Meetings, Workshops, and Trainings
  • SEM Conference
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