AACRAO Consulting Blog

It’s all in the SEMantics

Keeping you ahead of the higher education curve is what we do. That includes providing quick and easy access to critical insight and information you can leverage to make better strategic decisions. Our SEMantics blog shares the latest news about the work our consultants are doing with institutions across the nation and the world, as well as the latest trends and developments that impact you. Read our most recent posts here, or browse through our archive by topic or key word.

The possibilities of partnership

Oftentimes, the relationship between the Registrar and Institutional Research may be nonexistent -- or possibly even adversarial. But collaboration between the two can yield amazing results, as exemplified by the experience at Wichita State University (WSU)

What research is needed in Enrollment Management?

In the July 2019 issue of Strategic Enrollment Management Quarterly, we authored an article titled “Developing the Two-Way Practitioner-Researcher Loop for Enrollment Management.” In this article, we asserted that enrollment management (EM) officers should continue their efforts to use empirical research findings to guide their professional practice as it prevents EM officers from “shooting from the hip” or trial-and-error forms of professional action.

Surveying students to improve onboarding

A state institution serving almost 40,000 students, Utah Valley University enrolls a significant number of new students each year. However, some of their processes were “clunky,” said Andrew Stone, Associate Vice President for Enrollment Management, and there was a clear need to improve the onboarding experience.

The value of relationships in SEM planning

Bontrager and Green (2012) have delineated a structure for Strategic Enrollment Management (SEM) planning that has been used successfully on hundreds of campuses. The importance of tying the SEM plan to the institutional strategic plan, building the plan’s foundation on data, focusing on the strategic rather than the shiny are all carefully explained.

The Gazette: University of Iowa VP warns of 'profound' drop-in student numbers over next decade

In The Gazette’s article, University of Iowa VP warns of 'profound' drop-in student numbers over next decade, the University of Iowa’s Associate Vice President for Enrollment Management and AACRAO Senior Consultant, Dr. Brent Gage, discusses the long-term outlook for higher education, which predicts that there will be a large drop in high school graduates nationally by 2029.

Your quarterly edition of SEM Q is now available!

SEM Quarterly provides knowledge and insight into the ongoing evolution of Strategic Enrollment Management (SEM) by bridging the gap between theory and practice.

The Chronicle of Higher Education: ‘Better, Not Bigger’: As Private Colleges Hunger for Students, One University Slims Down

The Chronicle of Higher Education’s article, ‘Better, Not Bigger’: As Private Colleges Hunger for Students, One University Slims Down focuses on private colleges and their goal to increase enrollment in a time when enrollment numbers are starting to dwindle

AACRAO's leadership development program accepting applicants

In November 2018 AACRAO began work on the development of a multi-pronged approach to identify and prepare a diverse group of enrollment leaders to take on leadership roles in Enrollment Management in North America and across the globe. Appropriately named, Leaders in Enrollment Advancing Diversity (LEAD)

Inside Higher Ed: Admissions Push: After May 1

Inside Higher Ed features an article that includes AACRAO Consultant and Vice President for Enrollment Management at Frostburg State University, Arlene Cash entitled Admissions Push: After May 1. Cash, along with Kristen Bowers, Associate Dean of Admissions at Cazenovia College,

C&U Journal: The Emerging Role of the Registrar in Enrollment Management

Dr. Rodney Parks, University Registrar and Assistant to the Provost, and Alexander Taylor, Assistant Registrar for Communications at Elon University in Elon, North Carolina, co-authored an article in AACRAO’s spring 2019 College & University Journal. The article titled: The Emerging Role of the Registrar in Enrollment Management