Using Esri Research to Enhance Campus Strategic Enrollment Marketing Efforts

In an attempt to utilize Geographic Information (GIS) Center technology as part of the institution’s overall enrollment management endeavors, the department of Decision Support and Institutional Research at Austin Peay State University reached out to the institution’s GIS Center to determine how the ESRI system technology could be used to pinpoint concentrated markets, trends in market growth and decline, identification of new markets, and how the two offices could provide unique marketing data for the institution. The mission of the GIS Center is to provide small businesses and government entities access to geographic mapping and spatial data analysis. This article outlines the results, conclusions, and recommendations of the project.