A Data‐Driven Approach to SEM Development at a Two‐Year College

This article explores implementation of strategic enrollment management (SEM) at a two-year college and why SEM is critical to the long-term viability of an institution. This article also outlines the five initial steps needed to implement SEM, including identifying SEM leadership, building a SEM committee, developing a common understanding of SEM, building SEM goals that recognize the institution’s strengths and weaknesses, and dedicating resources for SEM. Additionally, the article delves into data collection and data analysis methods to form goals, strategies, measures, and key performance indicators (KPIs) as part of a well-developed SEM plan. Finally, the article concludes with a focus on six project goals other institutions can adopt as they pursue their own SEM initiative.