TY - JOUR
AB - Persistence to graduation begins with engaging the incoming class even before they have made a deposit. Saint Joseph’s University developed a framework for combatting the admissions summer melt following a summer where 20% of the deposits were withdrawn. By employing tactics to monitor student engagement throughout the summer and connecting with students during the fall semester, the summer melt now averages 8% and retention to the second semester averages 96.5%. Spending time verifying the cohort of first-time full-time students and assisting students facing obstacles has greatly improved the student experience and retention. Tactics including University Connectors, a New Student Portal, pre-enrollment surveys, and a 5th week check-in are described.

AU - Kimberly M. Allen‐Stuck and Daniel W. McDevitt
CY - Washington, DC
DA - 
EP - 
IS - 2
J1 - Strategic Enrollment Management Quarterly
J2 - SEMQ
JA - SEM Quarterly
JF - Strategic Enrollment Management Quarterly
JO - Strategic Enrollment Management Quarterly
L1 - 
LA - EN
SP - 
T1 - Summer Freeze: Engaging the Incoming Class to Reduce Admissions Melt
UR - summer-freeze-engaging-the-incoming-class-to-reduce-admissions-melt
VL - 2
Y1 - 2014/7/14
Y2 - 2024/11/22
ER -