TY - JOUR
AB - This study analyzed six months of student feedback from a text messaging program serving 40 Minority-Serving Institutions (MSIs) in the United States immediately after the World Health Organization declared COVID-19 a global pandemic in March
    2020. Findings suggest institutions of higher education could have communicated curricular models and campus information in a more timely, clear manner to assuage student anxiety and support student persistence and graduation. Implications for
    enrollment management and financial aid practitioners are addressed.

AU - Zach W. Taylor, Sana A. Meghani, and Lizeth Nguyen
CY - Washington, DC
DA - 
EP - 
IS - 1
J1 - Strategic Enrollment Management Quarterly
J2 - SEMQ
JA - SEM Quarterly
JF - Strategic Enrollment Management Quarterly
JO - Strategic Enrollment Management Quarterly
L1 - 
LA - EN
SP - 
T1 - Nudging in a Pandemic: Lessons Learned from Text Messaging College Students amid COVID-19
UR - nudging-in-a-pandemic-lessons-learned-from-text-messaging-college-students-amid-covid-19
VL - 
Y1 - 2022/4/22
Y2 - 2024/7/3
ER -