TY - JOUR
AB - This article highlights the challenges, triumphs, and setbacks experienced by a mid-sized, public institution in
	Eastern Canada that is now more than two years into the SEM process. It shares how a team built a sense of urgency
	in an institution with historically-low retention rates and developed a variety of strategies and structures to
	improve these rates. The article offers the specific financial model and enrollment projections developed to support
	requests for funds and what they look like today. It explains these efforts in the context of COVID-19, and the
	consequences on the university and the plan. Importantly, the article shows how the use of institutional data and
	primary data collection for the effectiveness of programs was key to the university’s success.
AU - Steven Smith, Tom Brophy and Adam Daniels
CY - Washington, DC
DA - 
EP - 
IS - 3
J1 - Strategic Enrollment Management Quarterly
J2 - SEMQ
JA - SEM Quarterly
JF - Strategic Enrollment Management Quarterly
JO - Strategic Enrollment Management Quarterly
L1 - 
LA - EN
SP - 
T1 - Making the ROI Argument for SEM: It Makes More than Cents
UR - making-the-roi-argument-for-sem-it-makes-more-than-cents
VL - 
Y1 - 2023/10/23
Y2 - 2024/8/27
ER -