TY - JOUR AB - A transfer student experience strategic plan provides direction to transfer professionals, advisory teams, and a university’s strategic plan. This article describes how one university used surveys, SWOT analysis, and direct experience to create a plan that identified gaps in services and new initiatives to ensure transfer students’ persistence and success. AU - Kim Morton and Kelly C. McCallister CY - Washington, DC DA - EP - IS - 2 J1 - Strategic Enrollment Management Quarterly J2 - SEMQ JA - SEM Quarterly JF - Strategic Enrollment Management Quarterly JO - Strategic Enrollment Management Quarterly L1 - LA - EN SP - T1 - Creating a Strategic Plan for the Transfer Student Experience UR - creating-a-strategic-plan-for-the-transfer-student-experience VL - Y1 - 2022/7/22 Y2 - 2024/7/4 ER -