SEM Workshops
Sunday, November 16
8:00 a.m. - 5:30 p.m.
S1.103 - Enrollment or Enrolment: Implementing SEM in the Canadian Context
Fee: $295 (SEM Attendee)/$420 (Workshop Only)
This pre-conference workshop, aimed at both new and seasoned Canadian practitioners, explores the emergence of SEM in Canada and how its application has both replicated and differed from practices in U.S.-based institutions. Beginning with an exploration of shifts in the Canadian postsecondary landscape, we will review SEM concepts and strategies and determine how and why we have approached SEM differently. We will examine a number of key areas such as enrolment data and demographic analysis, international and domestic recruitment, accessibility for underrepresented groups, financial aid, admiss ions policies, academic success strategies, student support services, organizational structures, transfer articulation, and assessment and accountability measures. Best practices will be shared and participants will have an opportunity for dialogue and discussion of emerging issues.
Presenters:
Susan Gottheil, Mount Royal College
Clayton Smith, University of Windsor
S1.111 - The Core Concepts of SEM: Four-Year Institutions
Fee: $295 (SEM Attendee)/$420 (Workshop Only)
This introductory workshop will provide an overview of the concepts and strategies that define successful SEM organizations. Participants will expand their understanding of SEM and take away action plans for achieving enrollment goals upon their return to campus. Whether you are new to SEM or seeking a refresher course, this workshop is the ideal preparation for an outstanding conference.
Presenters:
Amanda Yale, Slippery Rock University of Pennsylvania
Stanley E. Henderson, University of Michigan-Dearborn
S1.112 - The Core Concepts of SEM: Two-Year Institutions
Fee: $295 (SEM Attendee)/$420 (Workshop Only)
This introductory workshop will provide an overview of the concepts and strategies that define successful SEM organizations, with a particular emphasis on the needs of two-year institutions. Participants will expand their understanding of SEM and take away action plans for achieving enrollment goals upon their return to campus. Whether you are new to SEM or seeking a refresher course, this workshop is the ideal preparation for an outstanding conference.
Presenters:
Christine Kerlin, Everett Community College
Wendy Kilgore, Colorado Community College System
Sunday, November 16
8:00 a.m. - 12:00 p.m.
S2. 061 - Utilizing Student Outcomes and Other Institutional Assessment Data to Drive an Enrollment Management Initiative
Fee: $160 (SEM Attendee)/$235 (Workshop Only)
This presentation will identify the specific student outcomes data as well as other institutional assessment tools used by SUNY Oneonta to engage a data-driven enrollment management initiative. Campus constituencies and constituent groups needed to support a comprehensive data-driven enrollment management initiative will be identified as will consensus-building strategies to bring such groups together. A data-assessment worksheet will be distributed to help participants determine the level of campus readiness to engage a data-driven enrollment management initiative. A question and answer session will conclude this workshop.
Presenters:
Steven Perry, SUNY College at Oneonta
Roger Sullivan, SUNY College at Oneonta
S2.108 - Building and Analyzing an Effective Enrollment Marketing and Communication Strategy
Fee: $160 (SEM Attendee)/$235 (Workshop Only)
E-mail marketing, Facebook, MySpace, blogs, portals and word-of-mouth are converging with traditional marketing vehicles such as print and direct mail to create a new landscape for higher education professionals. It's now more important than ever to understand what current students, prospective students and even potential donors are saying about your institution and your competitors. Join Northeastern University's enrollment management and marketing team for a comprehensive and fascinating overview of enrollment marketing and take away some practical advice on integrating your enrollment plan with your university's brand and marketing plans.
Presenters:
Philomena Mantella, Northeastern University
Ronne Turner, Northeastern University
Sunday, November 16
1:30 p.m. - 5:30 p.m.
S3.106 - Expanding Your Repertoire: Leveraging Financial Aid to Optimize Enrollment
Fee: $160 (SEM Attendee)/$235 (Workshop Only)
This half-day workshop will introduce participants to the methods used to gather and assess institutional data for financial aid leveraging. Practical examples of data assembly, assessment, and resulting strategies to maximize the effectiveness of all sources of financial aid will be presented. Some basic knowledge of financial aid programs (knowing a grant from a loan and cost of attendance) is helpful but not required for participants. The session will cover issues of data assembly, cleaning and coding, tools to assess financial aid effectiveness and strategies for institutional aid assignment to meet institutional enrollment goals.
Presenter:
Tom Green, AACRAO Consulting (AC)
S3.113 - Taking SEM Online
Fee: $160 (SEM Attendee)/$235 (Workshop Only)
Explore strategies for implementing campus-wide recruitment utilizing the latest technologies, from streaming e-mail to podcasts to chatrooms to text messages. Strategies will be shared for including all campus departments - including the president, provost, college deans, department chairs, student affairs directors, and student clubs in communications with prospective students.
Presenter:
James Maraviglia, California Polytechnic State University-San Luis Obispo