Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

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SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

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  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

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  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

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  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

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  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

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  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

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SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
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SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

Read SEMQ

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Your professional development news

The 4th Industrial Revolution: Can colleges change fast enough?

Aug 20, 2018, 17:07 PM
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Summary : Committees, meetings, and processes, oh my! Higher ed institutions aren’t generally considered nimble. But they’re going to have to change to thrive.
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The Fourth Industrial Revolution -- “characterized by a fusion of technologies that is blurring the lines between the physical, digital, and biological spheres,” according to The World Economic Forum, is having significant impact on jobs, causing many to disappear and others to be created.  This is creating a challenge for educators who are trying to prepare students for future careers that will meet as yet undefined future labour market requirements.

“Post-secondary institutions are facing challenges with changing demographics of students, challenges in predicting future labor market requirements, as well as declining enrollments and financial concerns,” said Janet Hyde, President and Principal Consultant at Academic Strategic Directions. “Most colleges aren’t able to move quickly enough to address these challenges.” In the future, Hyde believes, colleges will need to be able to package and repackage courses into programs and credentials much more quickly than has been the case in the past.

Built-in processes may resist change
Often, the internal structure and processes at institutions don’t enable change.

“Post-secondary institutions aren’t typically considered ‘nimble,’” said Hyde. “In fact, a lot of internal processes at institutions can actually create barriers to change -- lengthy approval processes, lengthy curriculum development processes, and endless committees and meetings going on all the time.”

“Most of the time, when an organization decides they need to change, they just start tinkering with what they have -- making small, incremental changes,” Hyde said. “In fact, what’s required is a transformational change.”

For example, Hyde described an institution facing financial challenges, and deciding to close down certain faculties entirely, retraining professors and moving them into areas that were continuing.

“In the end, the institution has done very well as a result of their transformational change,” she said. “Change of that magnitude is quite daunting and can be quite disruptive, but it can succeed and be the foundation for future success.”

According to McKinsey and Company’s research on transformational change, organizations need to take many specific actions in order to support such a change, but those actions can have a major impact on the success of the transformation.


Be a change agent
Change management is a core professional competency for higher education professionals, according to AACRAO’s professional competencies and proficiencies.  Hyde’s presentation will present proven processes for successful transformational change in post-secondary institutions.

Hyde will discuss her experience with many different institutions undergoing change, as well as her own research into the subject, during her plenary presentation “Post-Secondary Education in the Fourth Industrial Revolution” at the AACRAO SEM Conference, November 11-14, 2018, in Washington, DC.

“I’ll share some of the things post secondary institutions may want to consider changing, as well as how to go about it to be more successful,” Hyde said. “I hope to help people realize that there really is a need to change and that to be successful everyone in the organization -- leadership, academic staff, and SEM professionals -- needs to collaborate.”

Early bird registration deadline for SEM is October 5. Register now.


Categories :
  • Change Management
  • Competencies
  • Enrollment Management
  • Enrollment Technology
  • Holistic and Systemic Thinking
  • Interpretation and Application of Data
  • Meetings, Workshops, and Trainings
  • Problem-Solving
  • SEM Conference
  • SEM Leadership
  • Staffing Leadership
  • Technological Knowledge
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