Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

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SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

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  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

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  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

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  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

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  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

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  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

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SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
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SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

Read SEMQ

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Your professional development news

Field Notes: 3 questions for shared governance

Jul 2, 2018, 09:22 AM
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Summary : "Who to include?" might be the most important question.
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"Field Notes" is an occasional Connect column covering practical and philosophical issues facing admissions and registrar professionals. The columns are authored by various AACRAO members. If you have an idea for a column and would like to contribute, please send an email to the editor at connect@aacrao.org.

by Bianca M. Thompson-Owen, MA, Assistant Dean for Enrollment Management and Academic Success, School of Health Professions - Rutgers, The State University of New Jersey


Shared governance is a term that is used to describe organizational structures that promote decision making and collaborative efforts among institutional leaders. The term ‘shared’ implies that there is a concerted effort among campus leaders to promote a shared vision and representation on campus. The makeup and design of colleges and universities and all its entities require a system of leadership and shared governance to foster academic integrity, promote student success, and to support the campus climate. Many colleges and universities utilize shared governance to ensure that the institutions’ mission and vision are clearly defined and carried out (Morphew, 1999).

As higher education institutions evolve, so shall the definition of shared governance.  When considering employing a shared governance approach, here are three quick questions you can use to get started.  This concept of shared leadership helps ensure the accountability of each entity and promotes a student centered approach to decision making.

Who is included in your shared governance? 
The “Who” is perhaps the most important question when consider using a shared governance approach. This is the first step to consider when introducing a new idea, or simply changing an existing practice in your office.  Shared governance is an inescapable interdependence among governing boards, administration, faculty, students and others to perform the complexity of tasks required of higher education institutions. (AAUP, 1966, as cited in Morphew, 1999). As such, when looking to develop new ideas, policies, and or procedures, it is important to include a shared governance approach.  Including a variety of stakeholders from students, faculty, key administrators, and office staff will help to develop a more refined process. 

Does your office have a statement on shared governance? 
Statements on institutional governance in higher education are important because it helps the college community understand the governance structure and the decision making process (Schloss & Cragg, 2013). However, it cannot stand alone without good leadership and collaboration between campus constituents. In order for the mission and vision of your office to be clear, it is important that your shared governance members understand these core values.  Institutional statements on shared governance are not sufficient alone, they must be accompanied by good practice, good leadership, and the support of your shared governance community.  Your statement on shared governance should be provided during your first governing meeting.  This statement will serve as a reminder of your purpose and the role of all constituents on the shared governance committee.  

What is recommended shared governance practice? 
While shared governance provides institutions with the framework to operate using a democratic model, distributed leadership is necessary in order to solve problems that may arise. 
A recommended practice is that of the Birnbaum’s Collegiate Model which illustrates the relationship between two cores, the administrative and technical arenas. In viewing shared governance from this perspective, “there are singular as well as shared areas of responsibilities for both the administrative and technical elements of the college, (Morphew, 1999, p.74)”.  This model provides a key look at how all shared governance groups should include a technical member of the college community.  Marheim Larsen (2001) posits that it is important that governing boards consist of a diverse population of the campus community.  As such, governing boards should have a role for campus leaders, students, administrators, and faculty.  All of these roles are important stakeholders to the institution and therefore, should have a role in the decision making process.  

References:
Marheim Larsen, I. (2001). The role of the governing board in higher education institutions. Tertiary Education and Management, 7(4). 323-340. 
Morphew, C. (1999). Challenges facing shared governance within the college. New Directions for Higher Education. 105. 71-79. 
Schloss, P.J., & Cragg, K.M. (Eds.). (2013). Organization and administration in higher 
education. New York, NY: Routledge


Categories :
  • Enrollment Management
  • SEM Leadership
  • Staffing Leadership
Tags :
  • field notes
  • shared governance
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