Enrollment Management

BOOKS

  • Recruiting & Retaining a Diverse Student Body

    An essential resource for deepening readers’ expertise into a range of strategic and operational matters that inform, influence, and yield the recruitment and retention of diverse student bodies. Preface by Monique Snowden. (2018).


  • Mentorship in Higher Education: Practical Advice and Leadership Theories

    Written by both mentors and those who have been guided by mentors in their professional lives, Mentorship in Higher Education: Practical Advice and Leadership Theories features a host of wisdom and anecdotes offering multiple perspectives on and experiences with mentorship. Preface by C&U Editor-in-Chief Jeff von Munkwitz-Smith. Zimar, H., & Montgomery, J. (2017).


  • SEM Core Concepts: Building Blocks for Institutional and Student Success

    The guide is organized around the following topics: definitions of SEM and examples of what it is not; the evolution of SEM, including its developmental stages that provided the building blocks for the current best practices of the profession; an overview of the essential SEM concepts; and a planning model and road map for transforming an institution into a SEM organization. Sigler, W. (2017).


 

Articles

Reverse engineer Strategic Enrollment Management for GREAT outcomes

Dec 10, 2018, 19:19 PM
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Summary : Start with the end in mind.
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by Kimberly McNair, EdD, Director of College Access and Enrollment at Montgomery College in Maryland

Presenters Stephen Hundley and Boyd Bradshaw propose a GREAT organizing framework to ensure colleges are following an Enrollment Management model as opposed to an enrollment services model. GREAT, which stands for Graduate, Retain, Engage, Admit, and Tell - helps shift the SEM focus away from solely admissions/recruitment to involve the entire campus as stakeholders. Further, it helps ensure colleges and universities serve as good stewards of messages and promises on the front end - all the way through to when they graduate and beyond.

The presenters argue higher education is often challenged to answer the value proposition statement- why should students and their families buy from, invest in, or do business with your institution, and how are you different from your nearest competitor? To help answer these questions, the presenters suggest conducting a SWOT analysis to identify stakeholder roles for each GREAT outcome. Conducting a SWOT for each individual component of GREAT helps ensure the experiences leading to the desired outcomes, such as interactions, relationships and touch points are made clear for the campus community.

For students to graduate, they must be retained. For students to be retained, institutions must engage them, both in and out of the classroom. Student engagement supports persistence, satisfaction and success. Retention is an outcome of engagement, and to meet the needs of a changing workplace, our admissions practices and experiences, especially for diverse students must be integrated and well-coordinated. And finally, to attract students, we must be able to return to the value proposition question- what value are we creating for students and why should they come to us?
Categories :
  • Enrollment Management
  • Enrollment Mix
  • Meetings, Workshops, and Trainings
  • Retention
  • SEM Assessment
  • SEM Conference
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