Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

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SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

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  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

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  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

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  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

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  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

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  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

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SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
semq-logo-pos--sm

SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

Read SEMQ

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Your professional development news

Policies that may halt enrollment decline at liberal arts colleges

Jun 4, 2018, 16:24 PM
legacy id :
Summary : Effective strategies vary depending on school type, according to a recent article in C&U.
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Many small private liberal arts colleges have experienced enrollment declines in recent years -- a challenge particularly for those that are tuition-dependent and have limited endowments.

In the latest issue of College & University, authors Robert J. Gitter, Faith MacDonald, and Daniel Greenleaf examined factors that affect the size of the freshman class at such colleges after a decline of ten percent or more. They looked at the impact of various policy changes—such as tuition, financial aid, admissions rates, and sports offerings—on the number of freshmen enrolled one year after the changes were implemented. 

The results differed by type of small liberal arts college. The authors found that top-ranked national schools needed to make few changes, while lesser-ranked ones recovered more fully by offering larger amounts of financial aid and regional schools by awarding aid to more students. 

“While there are changes that can be made, what works varies by type of small liberal arts college,” the authors wrote.

This edition of C&U also includes a feature by Terry Ishitani and Lee Flood titled “Reverse and Horizontal Transfer-Out Behavior at Four-Year Institutions,” as well as the final four articles in the mentorship series.

Other topics covered in this issue include: creating a digital credential strategy; college funding specialists; education in Afghanistan; the impact of financial aid policies and practices on low-income students’ access to higher education; and an annual review of AACRAO research efforts. 

For more information, or to submit an article, please contact Managing Editor Heather Zimar at heatherz@aacrao.org

 

 

Categories :
  • AACRAO C&U
  • AACRAO Connect
  • AACRAO Publications
  • Admissions and Recruitment
  • Enrollment Management
  • Small Colleges
Tags :
  • liberal arts
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