Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

Learn More

SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

    Learn More
  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

    Learn More
  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

    Learn More
  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

    Learn More
  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

    Learn More
  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

    Learn More

SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
semq-logo-pos--sm

SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

Read SEMQ

AACRAO_Connect_logo_final
Your professional development news

Higher ed's misconceptions about veterans

Oct 15, 2018, 11:39 AM
legacy id :
Summary : They bring unique assets as both students and employees.
Url :
When he began his career outside the military 17 years ago, Chris Lucier felt hobbled by employers’ stereotypes about a veteran’s experience. A ROTC graduate, Lucier served 21 years in the U.S. Army in seven different states and one foreign country before he retired in 2001 as a lieutenant colonel. Then he chose to enter civilian life, and a civilian job market that didn’t necessarily know how to assess his the skills and attributes he had gained leading, training and managing soldiers and equipment in armored units.

“Out of 100 times I’d submit an application for a job, I might get one interview, especially if I was seeking a job in higher education.” Lucier said. “But finally my application came before a guy who was veteran himself and knew what I could bring to the job, and he gave me a chance.” With no admissions experience, Lucier was hired as a senior associate admissions director and has progressed to being a Vice President for Enrollment Management at two institutions, currently  at the University of Delaware.

“In many ways, veterans are misunderstood,” Lucier said. “The perception is that the military is very rigid and hierarchical, but veterans who serve as employees and students are actually very flexible and adaptable. They can change direction on a dime. They’re very results-oriented and they bring a level of discipline and persistence that will help them to succeed.”

In addition, veterans are used to working in teams, so, although they may have challenges transitioning into the campus or workplace culture, they generally acclimate quickly and have a “can-do” attitude, Lucier said. 

Foster veterans’ success 
The 2018 AACRAO SEM Conference kicks off on Veterans Day, and AACRAO will honor our active duty military and veterans across the world by focusing on issues that impact their access to and success in pursuing postsecondary education. 

As part of that work, Lucier will facilitate a panel discussion presenting administrative, advocate, and student perspectives on these issues. 

“We’ll talk about supporting student veterans and also discuss hiring veterans in higher education,” Lucier said. “That’s my story and I think we veterans have a lot to offer to higher education. 

Learn more about AACRAO SEM 2018 and join the conversation, November 11-14, 2018, in Washington, DC
 
Categories :
  • Admissions and Recruitment
  • Enrollment Management
  • Meetings, Workshops, and Trainings
  • SEM Conference
  • Veterans and Service Members
Tags :
water color stars and stripes in the background with the text "Veterans Day AACRAO SEM 2018" displayed
Related people
AACCRAO_Transcript-purple
Your policy and industry news

  • College Enrollment Rates Start to Rise

    Feb 1, 2024

    Undergraduate enrollment is increasing, according to new data from the National Student Clearinghouse. Community colleges focused on vocational training in particular made major gains last fall.


  • Online Enrollments Spike at Community Colleges

    Nov 30, 2023

    Federal data suggest larger shares of students at two-year colleges are enrolling online. Higher ed experts say the trend calls for more online support.