Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

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SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

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  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

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  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

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  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

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  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

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  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

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SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
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SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

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Your professional development news

Staff development: Practicing what we teach

Dec 10, 2018, 17:59 PM
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Summary : Connect professional development with academic programs and processes.
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Offering professional development to staff at institutions of higher education is “a necessary and valuable endeavor,” according to Patrick Elliot, associate vice president for enrollment services at Harford Community College. In his recent C&U feature, Elliot suggests that colleges and universities apply student learning models, technology, and content to staff development programs.

“After all, these programs are mission-critical functions for all institutions of higher education and thus are the areas in which they excel,” he writes. “Linking staff development to the student learning organization and processes will improve the quality of professional development by folding it into the institution’s core competencies and offerings and will increase the organization’s learning agility.”

In order to align staff development with academic programs, Elliot suggests the Technology, Pedagogy, and Content Knowledge (TPACK) model. “Applying TPACK to professional development requires only a change to the context,” he noted. “While the TPACK model focuses on the teacher, the framework is generalizable to the program.”

In his article, Elliot discusses how developers of TPACK programs should strive to include all three core areas—and their overlap—in the design of the program. This includes using similar learning models and technology for staff and student learning.

“Modeling and connecting professional development programs with traditional higher education pedagogy fulfill the vision of practicing what and how we teach,” he concludes.

This C&U issue also includes a feature by Veena Andini and Sandeep Rao on logistic modeling of university choice among student migrants to Karnataka. Other topics include: free speech and controversial speakers; financial aid; orientation and student success; gap semesters; and credential expansions.  

For more information, or to submit an article, please contact Managing Editor Heather Zimar at zimarh@aacrao.org.

Call for Authors!

AACRAO’s C&U and SEM Quarterly Journals are seeking manuscript submissions for 2019.  

SEM Quarterly, published by AACRAO and Wiley Periodicals, addresses the emerging dynamics of strategic enrollment management, including: executive-level leadership, leading strategies, internationalization, research, academic orientation and current trends.

College & University, AACRAO's educational policy and research journal, focuses on emerging concerns in higher education. C&U highlights scholarly research, campus viewpoints, commentaries, case studies and book reviews.

SEMQ manuscripts should be based on original research or practice in strategic enrollment management, demonstrating familiarity with SEM concepts and research. C&U submissions may be of broader interest to student services researchers and practitioners. Both journals encourage submissions based on recent dissertations.  

Potential topics could include (but are not limited to):

  • Leadership

  • SEM Planning

  • Communications/Marketing/Recruitment

  • Student Access

  • Student Success

  • Adult/Nontraditional Students

  • Transfer Students

  • Faculty/Administrative Collaboration

  • Graduate and Professional Schools

  • Financial Aid

  • Institutional Budgeting

  • Operational Improvements

  • Technology

  • SEM Research

  • Global Initiative

  • Student Choice

For more information, contact Managing Editor Heather Zimar at heatherz@aacrao.org.

 

2019 AACRAO Annual Meeting
March 31-Apr 3, 2019
Los Angeles

AACRAO LEAD Initiative
The LEAD initiative takes a multi-pronged approach at identifying and preparing a diverse group of enrollment leaders to take on leadership roles in Enrollment Management in North America and across the globe.

AACRAO On the Road
Our most popular professional development workshops offered regionally. Upcoming:
Florida International University
March 14 - 15, 2019
Categories :
  • AACRAO C&U
  • AACRAO Publications
  • Admissions and Recruitment
  • Competencies
  • Enrollment Management
  • Leadership and Management
  • Staffing and Operations
  • Staffing Leadership
Tags :
  • Professional Development
  • Staffing
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