Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

Learn More

SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

    Learn More
  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

    Learn More
  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

    Learn More
  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

    Learn More
  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

    Learn More
  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

    Learn More

SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
semq-logo-pos--sm

SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

Read SEMQ

AACRAO_Connect_logo_final
Your professional development news

3 solutions for optimizing technology in business processes

Jul 2, 2018, 10:14 AM
legacy id :
Summary : Common challenges, and practical ways to ensure functionality.
Url :
by Dr. Reid Kisling, AACRAO Senior Consultant

If you've ever implemented an ERP or other software package you know that a frequent part of the process is what is known as a "fit-gap analysis." In a fit-gap analysis your implementation partner helps you assess functionality of the new software that is a "fit" with your current needs and business processes and where there may be any "gaps" that must be addressed through changes in business process or through configuration or customization of the system. Typically, this analysis is written into your initial implementation contract.

You may not be implementing new software but the principles of a fit-gap analysis apply, even to existing implementations. As software continues to develop (sometimes in ways that could replace customizations or workarounds that each institution may create for themselves over time), institutions can find themselves in the position of new "gaps" where they don't take advantage of new functionality delivered with new versions of the software that come with routine patches and updates. This is natural unless institutional staff review all provided documentation whenever new versions are released. In addition, it is common for day-to-day operations to take precedence over re-implementation of software that may be required when new functionality is introduced. 

Another challenge may come when institutions don’t intentionally conduct routine business process reviews as processes change over time (again, we typically give precedence to daily operations so this too can occur naturally). However, lack of regular process reviews can also result in underutilized software functionality when business processes could be adapted to use existing features (or other process improvements that may be possible). As a side note, business process reviews also create documentation for your current processes which is a benefit for training as well as review (and help you document continuous improvement that is typically requested from accreditors).

So, what can you do?

First, you may be attending annual user conferences in which new functionality is displayed by the vendor or other institutions. If so, take advantage of the collegiality of higher education and learn from other institutions. They may also offer some creative solutions to the challenges that you too are facing as we try to serve our many constituencies.

Second, you could conduct your own “usage audit” by intentionally reviewing the latest software documentation and determine the degree to which you are using all of the functionality. Such an audit would provide a comparison of current practices to existing functionality of the software and show you where there are opportunities for improvement (and, in some cases, it may prevent you from purchasing a new software package that may even duplicate functionality that you already have).

Finally, some software companies can help complete a usage audit for client institutions (particularly if you have been using your software for many years). This audit may come at a cost (rarely is this service included in annual maintenance agreements) but the cost should be weighed against the cost to the institution of not implementing the functionality that may be available. Regardless of the option you choose, doing so would help you optimize and set a new baseline for functionality for which you are already paying and maximize your return on this critical institutional investment.

Do you have questions for the author or would you like to learn more about optimizing technology through AACRAO Consulting?  Contact us today at consulting.aacrao.org or (202) 355-1056.  
Categories :
  • Enrollment Management
  • Enrollment Technology
  • SEM Leadership
  • Technological Knowledge
  • Technology
Tags :
Hand reaching for a horizontal line of blue light.
Related people
AACCRAO_Transcript-purple
Your policy and industry news

  • College Enrollment Rates Start to Rise

    Feb 1, 2024

    Undergraduate enrollment is increasing, according to new data from the National Student Clearinghouse. Community colleges focused on vocational training in particular made major gains last fall.


  • Online Enrollments Spike at Community Colleges

    Nov 30, 2023

    Federal data suggest larger shares of students at two-year colleges are enrolling online. Higher ed experts say the trend calls for more online support.