Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

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SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

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  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

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  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

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  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

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  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

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  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

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SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
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SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

Read SEMQ

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Your professional development news

3-minute mentor: Compartmentalize and save your brain

Feb 18, 2019, 19:09 PM
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Summary : An occasional Connect column delivering bite-size career advice for higher education administrators.
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"3-Minute Mentor" is an occasional Connect column delivering bite-size career advice for higher education leaders, writers, and researchers. If you or someone you know can offer insightful professional development tips, please contact the Connect editor

Unlike professionals who found their way into higher education administration early in their careers, Tom Butler fell into the field unintentionally and rather later in his professional life. Once a real estate agent, the current Associate Registrar at George Mason University has now been working in higher education for eleven years now. His unique perspective is formed both by his late entrance into the field, and the steep learning curve that he encountered.

Though Butler never strove to be a higher education professional growing up, it is a clear natural fit for him, from his fond recollections of working with students to his innovative visions for the future. From his experience, he offers these three bits of advice:

1. Compartmentalize. Butler had no prior experience in higher education when he applied for an open Associate Registrar position at Liberty University. Going through a grueling series of interviews over the course of a month and a half, Butler had thought that he had been through the most strenuous of it.

“My brain cracked in half in the learning curve,” he laughed, looking back on it. The sheer amount of processes and technical concepts was overwhelming to a newbie, combined with the everyday stress of working in higher education. His mentor who hired him, Assistant Vice Provost Larry Shackleton, helped him immensely during this period.

“I became more introspective with the job,” Butler says. “Until this point, I never realized that it was important to care for your emotional health by compartmentalizing or other methods.” 

2. Embrace a challenge. Butler had a meteoric rise in his career, going from being a “solo artist” to leading a team of twenty people in three years. For him, professional success came when he embraced a challenge and took ownership of it. 

Taking on a new project helps to demonstrate your initiative and leadership, and also helps you learn the topic as well. These challenges can form important career milestones.

3. Develop relationships. In addition to developing self-care skills and being willing to take risks, Butler has professional role models in the field that he looks up to and admires. For example, he considers Tom Black, a fellow registrar at Johns Hopkins University, as the “Clint Eastwood of registrars.” And connecting with mentor Emily Heady at Liberty University helped him, a less seasoned professional at the time, to navigate the politics of higher education.

Butler also suggested reaching out to peers at other institutions, creating a widespread professional network for support and career growth.

Interested in connecting with other higher education administrators? Join one of our profession-specific or caucus listservs. And meet your colleagues in person at the AACRAO Annual Meeting, AACRAO's largest, most comprehensive meeting, March 31 - April 3, 2019, in Los Angeles.

 
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  • Communication
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  • Enrollment Management
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