SEM Endorsement Program (SEM-EP) faculty are drawn from highly experienced professionals in the field of enrollment services and considered some of the leading authorities in the SEM field.

SEM-EP Lead Faculty

Christopher Tremblay

Christopher has been a member of AACRAO since 1995. He was appointed SEM-EP Assistant Director in June 2016. He most recently served as Vice Chancellor for Enrollment Management at the University of Wisconsin-Superior. He earned his doctor of education in educational leadership from the University of Michigan in 2014. He also has a post master’s certificate in enrollment management from Capella University.

Christopher has conducted national research on certifications in the fields of enrollment management, college admissions counseling, financial aid, and college access. 

Christopher has extensive involvement in AACRAO. Currently, he serves as an editorial board member for College & University journal, a member of the AACRAO Research Advisory Board and an online instructor for the Managing the Admissions Office course. Christopher has presented at 13 AACRAO-related conferences and has published 13 articles in several journals.

Kimberley Williams

Kimberley has been a member of AACRAO since 1996. She currently serves as Vice President for Enrollment Management at the University of Mary Washington. Buster-Williams has more than two decades of experience in higher education, including senior administrative assignments at Northern Illinois University and the University of Michigan-Flint. 

Buster-Williams earned an Ed.S. degree in Higher Education Administration, a master's degree in Education Administration, and a bachelor's degree in English, all from Old Dominion University. She also has a postmaster's certificate in leadership from the University of Michigan's Center for the Education of Women.

Kimberely's background includes extensive work in strategic planning, enrollment management in the academic context, access and diversity, branding/marketing, and assessment. Kimberley has published over 20 articles in several academic journals and has presented at AACRAO related conferences. Recent presentations include "We check More Than One Racial Category... Are You Ready for Us?" (College Board Southern Regional Forum, February 2016) and "The Future of Women in Higher Education Leadership" (College Board Southern Regional Forum-Pre-conference session, February 2016).

SEM-EP Adjunct Faculty

Melissa M. Cruz, Ph.D.
Director of Admissions - Penfield College
Mercer University

A. Joanne Landers, Ph.D.
Vice President for Admissions
Tennessee Wesleyan University

Tomikia P. LeGrande, Ed.D.
Vice President for Student Affairs and Enrollment Management
University of Houston-Downtown

Steven J. McDowell
Director of Financial Aid Services
Connecticut State Colleges & Universities
SEM-EP Graduate

Online Courses

Essentials of SEM

Christine A Kerlin
Retired Vice President for the University Center and Strategic Planning
Everett Community College

Reid Kisling
Adjunct Faculty
George Fox University

Amanda Yale
Associate Provost for Enrollment Services
Slippery Rock University