The professionals listed in this registry have earned AACRAO's endorsement as Registered Enrollment Professionals through satisfactory completion of the Strategic Enrollment Management Endorsement Program.

The registry is sorted by last name in alphabetical order; alternatively, you may use the search bar to find a specific enrollment professional. For each registered professional listed, you will find the candidate's area of expertise, samples of their significant coursework, and their LinkedIn profiles, if they have opted to share them. 

A - E    ||    F - J    ||    K - O    ||    P - T    ||    U - Z

Rob Garrett

Enrollment Services Managing Director at Brigham Young University - Idaho

2014 SEM-EP Inaugural Graduate

  • 13 Years of Higher Education Experience in Admissions and Enrollment Management at a Private Institution with an enrollment in excess of 15,000 students, offering over 70 Bachelor's and 18 Associate's degrees
  • Expertise in Admissions, Enrollment Management, Student Affairs, Leadership, Research
  • Capstone Project - "Pathway Matriculation Rates at Brigham Young University -Idaho" tracked the matriculation rates of students who were engaged in non-degree online programs in Idaho
  • LinkedIn Profile

Arturo Montiel

Campus Administrator at South Texas College-Starr County Campus

2015 SEM-EP Inaugural Graduate

  • Experience in higher education as faculty and program chairperson with duties including curriculum and program development for student success. Currently serving as campus administrator with duties including program development, community partnerships, facility management, and enrollment management.
  • Capstone Project - "A Campus Role for Retention" examined the current trends related to retention on community college campuses, with a specific focus on first-generation students in the south Texas region. 

Sarah McAbee

Vice President for Enrollment Management and Student Support Services at Athens State University

2015 SEM-EP Inaugural Graduate

  • Past Higher Education experience as State Auditor of Higher Ed Institutions and Financial Aid Director.
  • Currently serving as Vice President for Enrollment and Student Support Services, leading a team responsible for recruiting, enrolling advising, retaining and providing funding for new and continuing students. In addition, her team provides student services at off campus centers and student activities and career development opportunities at the main campus.
  • Capstone Project -"Athens State University Communication Study of Retention Outreach Methods​" piloted a study of email messaging strategies for stop out students at Athens State University.  Study achieved an 11% return to degree work.
  • LinkedIn Profile

John Soltice

Assistant Director, International Recruitment at the University of Alberta

2015 SEM-EP Inaugural Graduate

  • Diverse experience in the realm of international higher education, including the development of international student marketing and recruitment strategies, admissions policy and processes, scholarship strategies, statistical analyses, database design, and enrollment management.
  • Past experience in ESL programs and study abroad programs.
  • Capstone Project - "In-Country Recruitment Activities Effect on Enrollment" Study found that when recruitment staff were able to connect with prospective students in their country, the University saw a growing return on investment. In comparison with non-connected students (over the same 12 countries), the connected group showed growth in new intake over three successive years, as well as higher yield rates, first-year success rates, first-year GPAs, and the same or higher entry GPAs.
  • "Measuring the Effect of In-Country Recruitment Activities on Future International Enrollment at a Large Canadian University" -John G. Soltice, Strategic Enrollment Management Quarterly, Volume 4, Number 2, 2016
  • LinkedIn Profile

Erin Morgan

University Registrar and Director of Enrollment Operations at Seattle University

2015 SEM-EP Inaugural Graduate

  • 13 Years of Higher Education Experience in Academic and Enrollment Management at a Public Institution with an enrollment in excess of 10,000 students
  • Expertise in Records and Registration, Enrollment Management, Student Affairs, Leadership, Research
  • Capstone Project - "Enrollment Management Data" explored key data points associated with informing enrollment decisions on college campuses

Andrea J Lehmacher

Managing Director of Marketing Strategy at Elgin Community College

2016 SEM-EP Graduate

  • Over 20 years in higher education with experience in public two-year and private four-year institutions. Diverse leadership experience in admissions, leading all aspects of the marketing function, establishing marketing and digital strategies, brand development and management, institutional website redesign, assessment, and creating high performing teams
  • Expertise in Admissions and Enrollment Management, Marketing Strategy, Leadership, Holistic and Systemic Thinking, Collaborative Decision Making, Team Building and Development
  • Capstone Project - "Elgin Community College Career and Technical Education Mini Enrollment Campaign Fall 2016" was a pilot opportunity to create a targeted and intentional marketing campaign using Perkins grant funding to impact fall 2016 enrollment in career and technical education programs. A total of six newly enrolled students can be directly connected to campaign analytics; however, there was also a 26% increase in new applications and a 13% increase in new student CTE enrollment for fall 2016.
  • LinkedIn Profile

Tysa M Egleton

Director for Student One Stop and Associate Registrar at Youngstown State University

2016 SEM-EP Graduate

  • 12 Years of Higher Education Experience in academic planning and enrollment management at a public institution with enrollment in excess of 12,000 students
  • Expertise in Accreditation, Admissions, Assessment, Enrollment Management, Integrated Services, and Records and Registration
  • Currently serving as Director for Student One Stop, leading an integrated student service responsible for records, registration, financial aid, and bursar functions
  • Capstone Project - "Using SEM as a Visionary Plan of Action" explores the transformational ways to address financial and enrollment challenges at public and private institutions while accounting for balance between the institutional mission and student needs.
  • LinkedIn Profile

Timothy Rees

Director of Undergraduate Resident Admissions at Liberty University

2016 SEM-EP Graduate

  • 11 Years of Higher Education Experience in Admissions and Enrollment Management at a Private Institution with an residential enrollment in excess of 12,000 students
  • Expertise in Enrollment Management, Student Affairs, Leadership, Admissions, and Project Management
  • Capstone Project - "A New Student Study Regarding Effective Telephony Methods of Outreach to Formerly Non-matriculated Applicants" explored the efficacy of telephone enrollment campaigns to applicants who did not matriculate
  • LinkedIn Profile

Jennifer McClure

Managing Director of Enrollment Services at Elgin Community College

2016 SEM-EP Graduate

  • Over 20 years of higher education experience in public two-year and four-year private for-profit and non-profit institutions. Leadership experience in admissions, registration and records, government relations, expansion, accreditation, interest-based bargaining, and developing high functioning teams. Varied experience in leading college efforts related to branding, administrative policy, and student success initiatives.
  • Expertise in Admissions, Registrar, Enrollment Management functions, Leadership, Organizational Development, Team Building, Process Improvement, Project Implementation, Cross-functional team building, and Facilitation
  • Capstone Project - "Impact of Advisor Outreach on Priority Registration" was a pilot to determine if academic advisor outreach positively impacted students registering during the priority registration time period. The focus of the project also looked at students who historically have had the lowest likelihood of enrolling during the priority registration period. This project, built off of regression analysis, identified key behaviors and characteristics that impact student retention.
    Results confirmed that students who were contacted by an advisor enrolled at a higher rate than those who were not contacted and those students who received multiple contacts registered at a higher rate than those receiving one contact. Additionally, results showed that the impact from advisor contact extended two months after the priority registration week.
  • "The Impact of Advisor Outreach on Priority Registration" - College & University Vol. 92, No. 3, Fall 2017
  • LinkedIn Profile

Steven J McDowell

Director of Financial Aid Services at Connecticut State Colleges & Universities 

2017 SEM-EP Graduate

  • Eleven-plus years of higher education financial aid experience across varying levels, which has included system policy development, legislative and regulatory analysis, system and campus financial aid administration, strategic planning, budgeting, enrollment management, institutional research, and state government relations
  • Capstone Project - “Connecticut Community College Strategic Enrollment Management Master Plan” was written as a pilot plan to bring strategic enrollment management to the twelve community colleges that reside within the Connecticut State Colleges & Universities system.  The contents of the plan seek to develop a new culture based around SEM, with leadership provided at the system level, which is designed to work with system colleges in advancing enrollment, retention, persistence, and progress goals
  • LinkedIn Profile

Darcy Briggs

Associate Dean of Enrollment Services & Registrar at Arapahoe Community College

2017 SEM-EP Graduate

  • Over 18 years progressively responsible experience in higher education, with a breadth of experience in Student Affairs at two-year, four-year, public, and private institutions.  Areas of responsibility have included admissions, recruiting, records / registration, graduation, prior learning assessment, First Year Experience program, academic advising, institutional research, assessment, financial aid, and curriculum and program development.
  • Expertise: Admissions, Enrollment Management, Registrar, Records and Registration, Process Improvement, and Leadership.
  • Capstone Project - “Evaluating the Impact Proactive Full-time Registration has on Student Retention.”  This research project sought to determine if proactively enrolling a specific population of students full-time in their first semester of courses would result in student success when compared to prior year data.  Student success is defined as an increase in enrollment, persistence, and retention.

Michael McManus

Director of Advising & Retention at Arapahoe Community College

2017 SEM-EP Graduate

  • Michael McManus has 10 years of higher education experience, including academic advising, instruction, new student orientation, and enrollment management experiences.  Michael graduated from the University of Rhode Island with a B.A. – Political Science and minor in Psychology, and earned his Master of Arts in Teaching  - Secondary Education Social Studies from Rhode Island College. 
  • Capstone Project - “Evaluating the Impact Proactive Full-time Registration has on Student Retention.”  This research project sought to determine if proactively enrolling a specific population of students full-time in their first semester of courses would result in student success when compared to prior year data.  Student success is defined as an increase in enrollment, persistence, and retention. Research done in collaboration with fellow Registered Enrollment Professional Darcy Briggs
  • LinkedIn Profile

Maria L. Martinez, Ph.D.

Associate Vice President for Enrollment Management at San Francisco State University

2017 SEM-EP Graduate

Over 30 years of higher education experience in Admissions and Registrar's areas at private and large public four-year institutions. Leadership in process improvement, streamlining student services, and building collaboration with faculty and information technology to facilitate enrollment and graduation. Experience in policy assessment, expanding advisement tools, and Quarter-to-Semester Calendar Conversion. Holds a Ph.D. in Education. As a scholar-practitioner, infuses cultural responsiveness in enrollment services.

  • Capstone Project - “Class Wait-listing:  A Strategy for Managing Course Demand” examined class wait-list numbers after two separate time periods--General Registration and Add/Drop Periods.  This project also gathered information on students’ behavior concerning wait-listing and assessed delayed paths to graduation. Findings from this study resulted in a set of recommendations for changes in the University’s wait-listing policy and processes, including the integration of the review of wait-list numbers in enrollment planning.
  • LinkedIn Profile

Toni Y. Woolfork-Barnes

Director of the Office of Student Transitions at Western Michigan University

2017 SEM-EP Graduate

Dr. Toni Woolfork-Barnes currently serves as Director of First-Year Experience (FYE) Programs at Western Michigan University. Steeped in higher education experience, Dr. Barnes has worked for Western Michigan University for most of her career. She has been the Director of the federally funded Upward Bound Trio Program; Director of the King-Chavez-Parks Program; Research Associate for Science and Mathematics Program Improvement; an evaluation consultant; grant writer, and an adjunct instructor. 

  • Capstone Project - Seven-Year (2007-2013) Retention Study on Students Enrolled in Thematic and Non-Thematic First-Year Experience Seminar Courses” For more than 30 years, John Gardner has elevated the discussion about the importance of student success in the first-year of college, with a heightened emphasis on first-year seminar courses and their value. Many colleges and universities offer some version of a first-year experience seminar, which is true for the Midwestern MAC School discussed in this research study. The purpose of this seven-year retention was to assess impact first-year seminar had on retention rates for students enrolled in thematic and non-thematic sections; to assess student leader post-perceptions about the course; and to examine the extent to which first-year students’ perceptions changed over a seven-year period. Overall, findings are positive and encouraging based on analysis of the data. Specifically, findings illustrate that the first-year seminar course has positively impacted student retention for both groups of students in the study, but more significantly for students enrolled in the thematic sections of the course. Additionally, the researcher’s findings also indicated that student leaders have positive post-perceptions about the course, and lastly, the First-Year Initiative survey findings show that over a seven-year period, students’ perceptions about the course have improved. 
  • LinkedIn Profile

Eric Studebaker

Chief Student Services Officer at Columbia Gorge Community College

2017 SEM-EP Graduate

Dr. Studebaker began working in higher education in 1998 and has held a variety of positions since that time, including roles within Student Affairs, Student Services, and Instructional Administration. In 2016 he took on his current role as CSSO at CGCC. Dr. Studebaker holds a Bachelors of arts in Philosophy, a Masters in Human Resources, and a Doctor of Philosophy in higher Education Administration. 

  • Capstone Project - "A Comprehensive Strategic Enrollment Management Plan" examined internal and external environmental factors and developed a multi-year, inter-departmental work plan to leverage institutional resources in support of student enrollment success at a community college in the Northwest. 

Susan Allan

Associate Director, International Student Initiative at The University of British Columbia

2017 SEM-EP Graduate

Susan Allan is the Associate Director of the International Student Initiative at UBC. In the last 16 years, Susan has worked with three BC public post-secondary institutions in recruitment, international admissions, document evaluation, student services and agent management. In addition to leading the international marketing and recruitment effort for UBC’s Okanagan campus, Susan is responsible for the recruitment of international students in Canada for the UBC system. She is currently serving as an advisor to the International Network of Tomorrow’s Leaders through the Canadian Bureau of International Education. Susan holds of Bachelor of Business Administration in Marketing and is pursuing her Master’s of Science Degree in Project Management

  • Capstone Project - The Creation of a Campus Culture for Student Success, literature review. This review compares three articles by leading enrolment management professionals on retention and student success to my primary text, Strategic Enrolment Intelligence. The central message of the text on retention is bringing together stakeholders from across the campus to share responsibility for student success from enrolment through to graduation. I explored how the articles supported or contrasted the idea of a retention champion  and how some  their proposed strategies are currently being utilized at my institution and where we had the opportunity to further student success in future at UBC.
  • LinkedIn Profile:

Christine Atkinson 

Enrollment Manager at Metropolitan Community College - Longview

2017 SEM-EP Graduate

Christine Atkinson has several years of higher education experience and currently serves as the Enrollment Manager at Metropolitan Community College – Longview, a public two-year college in Lee’s Summit, MO.  Areas of expertise include recruitment, admissions, one-stop enrollment services, and records management. Christine graduated from MidAmerica Nazarene University with a Bachelor of Arts in Management and Human Relations and earned her Master of Arts in Higher Education Administration at the University of Missouri – Kansas City. Christine is currently pursuing a Doctor of Education in Leadership in Higher Education.

  • Capstone Project - “Strategic Enrollment Management at Metropolitan Community College-Longview” analyzed institutional data, environmental data, and best practice research to recommend strategies to attract and retain students for optimal enrollment. Utilizing AACRAO’s SEM planning model as a framework, the five-year plan seeks to increase enrollment, persistence, and completion rates through a series of targeted strategies and tactics developed with representation from a wide cross-section of faculty, administrators, and staff. This capstone project was approved for implementation by the MCC-Longview President’s Cabinet in May 2017.  

Tyler Williams 

Director of Admissions at Brigham Young University -Idaho

2017 SEM-EP Graduate

Over 15 years of Student Services experience in Higher Education Administration for a four-year non-profit private university with a residential enrollment over 18,000 students. Currently serving as Director of Admissions leading a team responsible for recruitment and marketing strategy, processing and policy development, enrollment counseling, along with team building and development. Other significant experience includes financial aid counseling and processing, scholarship policy and awarding, statistical analysis, enrollment management, leadership, and collaborative decision making.

  • Capstone Project - “Managing for Outcomes” was a literature review that explored topics related to consistently achieving meaningful outcomes while learning strategies to get a competitive edge in attracting and enrolling students.
  • LinkedIn Profile:


Kristen Taylor

Senior Regional Director of Enrollment Management at Miami University Regionals

2017 SEM-EP Graduate

Over 14 years of experience in enrollment management, holding leadership positions in admissions, advising, orientation, registration, first-year experience, financial aid, registration, career services, and student affairs in multiple Ohio community colleges and university regional campus systems. Kristen has successfully led institutions in strategic enrollment management planning and execution, and in developing an enrollment management ethos centered within the academic context and mission of her institution. Kristen attributes her successes largely to the guidance of mentors, her dedicated team members, and her collaborative partners. 

  • Expertise - Strategic planning, enrollment management, college access and student success, organizational communication, data analysis, leveraging technology for improved performance, relationship management, and transformative leadership.
  • Capstone Project - “Design and Execution of a SEM Plan: Focus on Academic Context, Collaboration, and Coordination.” Regional open access institutions face changing demographics, declining market shares, and decreased funding. The newly hired Senior Regional Director of Enrollment Management led Miami University Regionals in its first strategic enrollment management planning process and its execution. Within the Miami University Regionals Strategic Enrollment Management Plan are the academic, recruitment and marketing, student success, and data and finance plans. Focusing SEM on the academic context pf the mission achieved buy-in from every academic department and resulted in Enrollment & Completion plans for each degree program. Because of this comprehensive plan and subsequent plans, entering student enrollment is increasing and retention is improving. 
  • Social Media:
        LinkedIn Profile:
        Twitter: @kris10taylor223

Erin Alonzo

Associate Vice President for Enrollment Management, SUNY Buffalo State 

2018 SEM-EP Graduate

Erin Alonzo is Associate Vice President of Enrollment Management at SUNY Buffalo State in Buffalo, New York. She leads the admissions, financial aid, and registration processes. At her previous institution, Lone Star College, Fairbanks and Cypress Centers, Alonzo was responsible for all student service departments including admissions, advising, registration, placement testing, financial aid, tutoring, the business office, international student admissions, and the call center. She has a master of business administration from Indiana University Kokomo and a bachelor of science in business management from SUNY Geneseo.

  • Capstone Project - “Recruiting Stop-Out Students to Help Stabilize Enrollment.” Focused on analyzing stop out student records to determine the feasibility of returning. Identified cohorts and developed intervention and communication plans specific to the needs of the population. Use Degree Works and SIS tables to correlate student’s degree progress to course availability for the upcoming semester to attract them to return and complete their degree.
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        LinkedIn Profile:
        Featured AACRAO Connect Profile

Faith LaShure

Dean for Enrollment Management, Waubonsee Community College 

2018 SEM-EP Graduate

Faith LaShure has over 15 years of higher education experience and currently serves as the Dean for Enrollment Management and as an adjunct instructor for Leadership Studies at Waubonsee Community College, in Sugar Grove, IL. She oversees the college’s SEM plan and the areas of Admissions, Registration and Records and Campus Services. Faith attended Elgin Community College, and graduated from Illinois State University with a Bachelor of Science in Biology and Mass Communication and a Master of Science in Communication. Her master’s thesis focused on predictors of conflict resolution styles.

  • Capstone Project - “Investigation of a Non-returning New Student Re-enrollment Strategy" examined the re-enrollment rates of new students who did not return following their first semester. These students were randomly divided into two groups with varying types of outreach: (1) students who received a postcard and (2) students who received a phone call in addition to a postcard. The goal of the project was to re-enroll 5% of students. The goal was met, 6% of students re-enrolled; however, the control group re-enrolled at a higher rate than the experimental group. The results also showed that 63% of students successfully completed the call to action for both the postcard and phone call, which was to make an appointment with a counselor or advisor.

    The Capstone Project originated from a larger investigation conducted by LaShure and Waubonsee Community College’s Institutional Effectiveness team (Dr. Stacey Randall and Henry Hinkle). The two areas partnered to answer the question, “How are students who re-enroll different from students who are not retained?” One of the findings was that new students were at a higher risk of not returning after their first semester, and this finding prompted the Capstone Project.
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