Admissions and Recruitment

Since 1910, AACRAO has set and defined best practices in admissions and recruitment. Use this page to find every AACRAO book, article, and webinar you need to manage admissions and recruitment at your institution.


View All

Executive Director Update - November 9, 2017

Posted on November 9 2017by Michael Reilly

This year, we have witnessed a number of natural disasters that have devastated communities, from Hurricane Harvey in Texas and Louisiana; Hurricane Irma in Florida, Georgia, South Carolina, and th...

Communicating with prospects on a budget

Posted on November 3 2017

by Kimberley Buster-Williams, Vice President for Enrollment Management at University of Mary Washington and  Assistant Director AACRAO SEM Endorsement Program The University of Pittsburg...

Central Illinois Lawmakers Propose Changes to Higher Ed

Posted on October 4 2017by Heather Zimar

Illinois State Senator Chapin Rose and State Representative Dan Brady will present comprehensive reform to the state's higher education system, according to an interview with WJBC. One of...


View All


View All

Registrar 101 | September 22 - October 18

Posted on September 22 2014

Registrar 101 is an interactive, online course for members of the profession who have been in registrar or registrar-related positions for less than two years.  The course deals with such...

Essentials of Strategic Enrollment Management | September 8 - October 4

Posted on September 8 2014

​ Strategic enrollment management (SEM) is a key concept in the administration of higher education institutions today. SEM provides a unique framework for improving student and institutional ...